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A Month of Useful Posts in One Place – April

Apr 23, 2024

April 2024 Round Up

In this edition of Web Wisdom Wednesday, we’ll be delving into one-page websites and analysing whether they actually solve or add to your problems. We’ll also be comparing template website builders to our services, emphasising the significance of online reviews; discussing the impending doom of 404 errors on Google My Business websites; scrutinising the benefits and drawbacks of organic social media versus paid social media; introducing our new Snowball websites, and more! Keep reading for some valuable insights and helpful tips on these trending topics.

Will A 1-Page Site Solve Your Problems or Add to Them?

Google has taken down your site! Are you looking for a quick fix? Don’t rush in and make a mistake!

So, Google has removed your site… You need a new one, and these ‘1-page’ sites look good and cheap, but hold up; before you rush in, let’s talk about the pros and cons! Sure, a one-page site seems simple, but it may stunt your online growth.

Let’s break it down:

SEO Woes: Single-page sites struggle with SEO. Limited content means fewer keyword opportunities and lower visibility on search engines.

Scalability Struggles: One-page sites can’t keep up with your business’s expansion, while multi-page sites offer endless growth potential.

User Experience: Multi-page sites provide familiar navigation and a smoother experience for your visitors.

SEO Superpowers: Multi-page sites ace SEO, boosting your chances of ranking higher on search engine results.

When choosing between one-page and multi-page, consider your goals. But hey, why DIY when you can leave it to the pros? Want to learn more about turbocharging your SEO? Contact Us.

April 2024 Round Up - Wizard with Crystal Ball - Web Design and SEO Company Limited
April 2024 Round Up - Web Designer Quick Fix Meme - Web Design and SEO Company Limited

Website Builder vs WDSEO

One of our biggest pet peeves is seeing excellent businesses being held back by sub-par websites. So let us help you out!

Advantages of Hiring a Website Developer (like us)

Professionalism: We guarantee a polished, visually stunning, and interactive website. Our highly skilled developers craft tailored features beyond standard web builders’ limits.

Ongoing Support: With a dedicated team, you get dependable help for any issues or future tweaks. We handle maintenance, bug fixes, and plugin updates, ensuring your website always works as it should.

Customisation: We collaborate closely with you, to grasp your brand, audience, and design tastes, guaranteeing a standout website.

Time Efficiency: We streamline the process for you, minimising errors and ensuring a speedy completion.

Whereas if you choose to use a Website Builder like Go Daddy, you can guarantee the following:

Limited Customisation: Builders offer templates but restrict layouts and functionalities, hindering alignment with your goals, especially if you need specific designs or features.

Growth Challenges: As your site expands, builders may lack advanced features, which can cause SEO and technical issues and hinder growth.

Lack of Professionalism: DIY-built sites look just like they are ‘DIY’, and as I’m sure you know, DIY never holds up next to professional work.

The Importance of Reviews

If you know us, you are aware that we always bang on about, and stress the importance of reviews!

We do this for a good reason, though! Online reviews are incredibly important for trades or service businesses, and here’s why:

Reputation: Positive reviews enhance your company’s credibility and leave a favourable impression on potential customers. They build trust and confidence in your business, making it easier for potential customers to choose you.

Customer Engagement: Providing a platform for customers to leave reviews, fosters positive engagement with your business. Customers who leave reviews often feel connected to your brand and are willing to share their experiences with others.

Customer Relations: Engaging with online reviews allows you to interact with customers and improve relationships. Addressing concerns and feedback shows that you value customer experiences, which can strengthen loyalty and trust.

Brand Awareness and SEO: Featuring reviews on your website and social media boosts brand visibility. Positive reviews also contribute to better search engine optimisation (SEO), improving your website’s ranking in search results.

April 2024 Round Up - Web Design Comparison - Web Design and SEO Company Limited
April 2024 Round Up - Reviews Dog - Web Design and SEO Company Limited

We Understand YOU and Your Trade Business

We specialise in websites for business ambitious Trades & Service Business owners across the UK so they can grow their business – like we have grown ours.

When you invest your hard-earned money in marketing and promoting your trade or service business, you want to ensure that you work with a company that understands you. You also want to be confident that they can deliver real results and, most importantly, that you can trust them.

Well! That’s where we come in.

Unlike many web and SEO companies, we value personal communication. We are always there for you at the end of the phone, and if you’re local, you can even visit our office. We strongly believe that the most successful companies are people-focused. That’s why we encourage our clients to share information about themselves, their team, and their philosophy with us and then, by proxy, on their website.

Growing Your Business with the Web Design and SEO Company

Considering a website for your business?

At The Web Design and SEO Company, we pride ourselves on our ability to work closely with our clients to create exceptional websites that perfectly match their business needs. We have years of experience developing custom websites, and understand what it takes to succeed in various industries.

We specialise in Web design and Search Engine Optimisation (precisely what we say on the tin!) However, our expertise goes beyond that. We are a team of expert marketers, professional copywriters and experienced web developers with a proven track record of helping our clients achieve growth and success.

How We Can Help:

We take a personal approach to each project, taking the time to understand your unique business goals and objectives, as well as your target audience and brand identity. From there, we work closely with you to design a website that looks stunning and delivers the results you need to grow your business. Have a sneak peek at some of our websites here.

April 2024 Round Up - Options for Website - Web Design and SEO Company Limited
April 2024 Round Up - Foxi Dog - Web Design and SEO Company Limited

Google My Business Websites and Impending 404 Doom!

Google is shutting down more than 21.7 million websites created with Google My Business.

These were free, small business websites that Google offered users when creating a Google Business Profile.

All of these websites have now been turned off (as of March 2024), and users visiting those sites will be redirected to the Google Business Profiles associated with those accounts.

However!

This won’t happen forever… Your customers will only be redirected to your Business Profile until June 10, 2024. After that, they will get a “Page not found” error when they try to visit your website.

This will leave you marooned, and your customers with no choice but to go elsewhere.

We don’t want this to happen to you! Here at the Web Design and SEO Company, we offer a range of SEO-optimised website options. These options include a 3-page Starter Website that can grow with your business in the early days, an unlimited-page website, or bespoke-designed websites for more established companies with specific needs.

Organic Social Media vs Paid Social Media

There are two types of social media posts: Paid Social and Organic Social.

Paid social involves a business paying for an advertisement to reach a specific target audience. This can help the business reach new potential customers and increase leads and conversions.

On the other hand! 

Organic social media involves a business sharing content for free without paid promotion. These posts reach only the business’s existing audience and have no targeting options. However, based on the algorithm for that site, social media platforms may show these posts to a broader network if you add hashtags!

Some social media channels offer the option to boost an organic post by paying to show it to an audience outside the business’s followers. This can help expand the business’s reach and brand awareness without creating new advertising campaigns. However, it’s important only to boost organic posts that have already gained some interest from people organically!

April 2024 Round Up - Google 404 Error - Web Design and SEO Company Limited
April 2024 Round Up - Bovisand Bay - Web Design and SEO Company Limited

Our New Snowball Sites!

Perfect for Sole Traders & early-stage Limited Companies looking to start building a robust Digital Presence.

Get a personalised website with a custom domain name and start with three website pages. The Snowball Site grows with you (imagine a snowball rolling down a hill, getting bigger as it goes!)

The WDSEO Process…

1. Getting Started

We gather all the info needed to create your perfect website (you, your business, services, areas you cover, your ideal customer, and your business goals).

2. Your New Website

We will create a professional and branded website for you, optimise it for SEO, and start your digital marketing campaign.

3. Watch It Grow! As your website gains visibility on Google and your online presence improves, you’ll receive high-quality enquiries from potential customers in your target areas.

SEO – What’s it all about?

Search Engine Optimisation (SEO) is aligning your website with the preferences of search engines (Google) and their users (Your Customers).

This includes addressing what people search for and ensuring website crawlers can effectively access your content. Google uses these crawlers to navigate the internet, making it crucial to ensure that your SEO strategy is optimised for them.

Google’s search algorithm focuses on understanding the intent behind each search and determining what users are looking for. It evaluates various ranking factors to choose the most relevant and ‘valuable’ results.

By using strategic SEO practices, you can control certain ranking factors and optimise your content to be viewed more favourably by Google’s algorithm. This helps enhance your website’s visibility and aligns it with the interests and requirements of both search engines and users. Ultimately, great SEO means that you can generate more leads, customers, viewers, or any other traffic you seek!

April 2024 Round Up - Psychedelic SEO - Web Design and SEO Company Limited
April 2024 Round Up - Black Phone - Web Design and SEO Company Limited

Why Don’t They Call!

Are you spending too much valuable time preparing quotes that are often rejected or not even acknowledged?

Are you taking on unprofitable jobs that don’t contribute to your business growth?

Do you feel like you are not generating enough leads, or being ranked lower on Google than your local competitors?

As experts in all things social, and creating websites for tradespeople and service business owners, we’re just a phone call away on 01752 291865, if you’re looking for a one-stop shop for your online presence.

We want to help as many tradespeople as possible to grow their businesses by increasing their online visibility.

Do you want to get more leads & customers online?