The Problems with AI-Generated Website Content
In today’s digital landscape, AI is something that is becoming increasingly common, with more than 1 billion people worldwide using it as of 2026. And it’s only going to get better and better until you won’t be able to tell the difference between AI-generated content and human-written content. It’s actually quite scary!
AI has had a huge impact on how SEO has evolved and how search engines choose to rank websites. Do we cave and adapt to use AI and increase our efficiency? Or do we stick with what we know?
The problem with using AI to write websites is that search engines are becoming flooded with AI content. That means that it’s becoming harder and harder to find high-quality content written by real people. It could be so easy to take the lazy route and get ChatGPT to write everything for us – but this would be a massive mistake, that we’re sure many people are making when it comes to writing their websites.
Why Human-Written Content Builds Trust
If everyone relied on AI to create their websites, they would all end up looking and sounding the same. There would be no way of knowing which websites will rank well and which ones won’t, and you won’t know who to turn to for reliable information. But writing SEO-optimised websites is all about building trust. You want your clients to trust you – and if you use AI to write your website – how on earth are they going to believe that you are an expert in your field?
When it comes to AI-generated content, Google prioritises quality – it doesn’t care if it’s been written by AI or not – but it uses tools to detect spammy content, such as using AI to manipulate your rankings in search results. Even Google search results are attempting to keep you there with “AI Overviews” rather than directing users to your web page – but they just source their information from other web pages – there’s no fact-checking. Which is why it’s so important to keep that human element on your website.
Our Approach: Expert Collaboration for Quality Content
Don’t get us wrong – AI is a fantastic tool for brainstorming, finding gaps in content, catching grammatical and spelling errors, and helping to correct your writing as a whole. For complete disclosure, we use Grammarly, which is an AI writing tool that provides suggestions to improve the correctness, clarity, engagement, and delivery of content. But it doesn’t write it for us, and even Grammarly isn’t perfect – the number of times it makes suggestions that don’t understand the context of your writing, or are downright absurd! When we’re stuck for ideas, we might even use Gemini, but this is not something that we rely on a day-to-day basis.
When writing content for your new Shopify, Bespoke, or Small Business Website, we will ask you to share as much information about your business and the services you provide as possible. After all, you are the expert in your field – and you know what you’re talking about! Just like we know what we’re doing when it comes to designing, building, and writing SEO-optimised websites. Whilst we have experience working with tradespeople and small to medium-sized businesses, you know more about your work than we do, so the more information you provide us, the better quality content we can produce for users on your website. We can work together and build that much-needed trust for your potential clients to help successfully grow your business, the right way.
Contact Us
If you would like to purchase one of our SEO-optimised Websites, head to our Online Shop to get an instant price for a Small Business Website. Alternatively, if you have unique functionality and/or styling requirements, Book a Call with us for a Shopify Website or Bespoke Website Design. Additionally, if you are interested in our SEO Services, simply Book a Call with us or request a Free SEO Audit.
If you have any queries, feel free to explore our Knowledge Hub. You’ll find FAQs along with numerous helpful resources, such as blogs, videos, and even eBooks on selecting the perfect website design and SEO agency for your business.
Additionally, you can contact us by calling 01752 291865, emailing us at [email protected], or starting a Live Chat with us right now!
