In a nutshell
As the end of 2017 was approaching, JAH Electrical Services realised they were in need of a complete overhaul of their business’ digital presence, including one of our bespoke-designed websites for electricians and a new professional logo design, as well as ongoing SEO services and social media marketing to help them further increase enquiries for their domestic, commercial & industrial electrical services.
Over the years, we have also helped them with our graphic design services, including business stationery, flyers, thank you cards, labels, and even newspaper adverts (back in the day!).
What Jamie Hitchcock (owner) says about WDSEO
“You’re good communicating, getting the information, thoughtful and professional, and I was really impressed with the way it all comes across […]
For a lot of people it’s a big expense, but I think that expense isn’t as big as what you think it is once you’ve got it, because it obviously pays for itself tenfold […] don’t sit on the fence; I would definitely get the website […] I definitely recommend WDSEO to other companies and businesses because it’s worked for us, so it’ll definitely work for you guys.”
Jamie Hitchcock
About JAH
Led by Jamie Hitchcock, JAH are an established electrical business with over 30 years of industry experience, providing an extensive range of domestic, commercial and industrial electrical services, including lighting installations, electrical testing and inspections, solar panels, rewiring, circuits, maintenance contracts, and much more across the South West.
As one of the Three Best Rated Electricians in Plymouth, they hold a range of accreditations, such as NICEIC, Buy With Confidence, SMAS Worksafe, Constructiononline Gold, and PQS. They have worked for a wide range of renowned businesses, such as the NHS, National Trust, Vospers, Devon & Cornwall Police, and more.
The challenge
JAH Electrical Services’ old website was incredibly basic, and it wasn’t built with search engines or conversions in mind. There was very minimal information to help their clients understand what they could do or why they should choose them.
All it had was a home page, plus dedicated pages to showcase their clients, address and contact details, and a landing page for their electrical services that linked to just three service pages – domestic, commercial, and industrial. That was it!
Additionally, their existing logo looked like it had just been typed out on their computer, and the font was constantly causing confusion about whether it started with a J or an I!
It was certainly time for JAH Electrical Services to refresh the design of both their logo and their website.
What we did
To help JAH Electrical Services stand out as the trusted, established electricians they are, we started with a brand refresh they could be proud of, followed by a bespoke website built with SEO and conversions in mind, and ongoing SEO and social media support to keep the leads coming in.
Step 1: A new professional logo & graphic design
Before we could start on JAH’s new website, we had the challenge of designing their new logo. This meant chatting to Jamie first to ask about his preferences, such as colours, layouts, motifs or designs, he might want to include.
Originally, he quite liked the idea of a lightbulb (pun intended!); however, after much discussion and playing around with a few designs – we thought we could do much better than that! We sent four of our designs for him to choose from. Once Jamie had chosen his favourite logo, with a couple of tweaks, until he was completely happy – all that was left to do was get to work on their new bespoke website!
Alongside the new logo design, we also sent a number of designs for business cards. letterheads and compliment slips for JAH to choose from as well.
Step 2: Designing & building the bespoke electrician website
JAH Electrical Services’ website was designed to reflect their new branding, colour scheme, and font, building trust the instant clients landed on the site. This included:
- A whopping 18 service pages instead of just 3 to show exactly how they can help their clients
- 2 landing pages dedicated to their domestic and commercial/industrial clients
- Gold and blue calls to action buttons on every page to make it easy for clients to contact them
- 6 gallery pages to showcase examples of their work for businesses, homes, healthcare, industrial settings, retail, & tourism.
- 2 testimonial pages to display feedback from their domestic and commercial clients, plus a live reviews feed on their Home page
- Trust bars with their accreditations on every page to show why clients should choose them
- Contact page with an online form to send enquiries straight to their inbox
- Live Facebook feed for real-time updates & Facebook Messenger widget to make it easy for customers to contact them
After Jamie had reviewed his website and we had made any necessary tweaks to the copy and images, it was time to go live!
Step 3: Monthly SEO services to boost JAH Electrical’s rankings & leads
Following our tried-and-tested process in SEO services for electricians, we focused on boosting JAH’s website rankings (and keeping them there!) on search engines and on AI, helping them generate more leads and enquiries. For example, this involved:
- Blog posts on topics such as electrical safety, lighting, electricians, electrical contractors & more.
- Domestic & commercial “areas we serve” pages with links to location-specific landing pages to target locations across Devon & Cornwall
- FAQs to inform prospects about frequently asked questions & to improve JAH’s visibility in AI search queries
- Populating & optimising their online listings & directories across the web, such as Google Business Profile, Yell & Bing Places for Business
- The technical side of SEO: adding schema markup to the back end to help search engines better understand & rank the website’s content
- … and so much more behind the scenes!
Step 4: Social media marketing to increase engagement & loyalty
Digital marketing doesn’t stop at your website. Not only have we been working on JAH’s website – we’ve also helped them with their social media marketing, creating and uploading posts to their Facebook, Instagram and LinkedIn profiles.
We have continuously communicated with them about what they want to post to ensure that there’s always content in the pipeline to help them to build a loyal client base and increase engagement with their electrical business.
The results in detail
After JAH Electrical Services’ website went live, our business partnership has continued to flourish over the last decade, and we genuinely appreciate their loyalty. They’ve even moved premises to accommodate their larger fleet of vans!
We’ve helped them maintain their high Google rankings for local Plymouth searches for “electricians in Plymouth” and “electrical contractors”, so that they can stay busy working the types of quality jobs they want to focus on.
Leads
Over the last 12 months, their website & Google Business Profile won them the following leads:
- 2,800+ brand-new website visitors
- 100+ clicks to email
- 40+ contact form submissions
- 450+ clicks to call
Growth
They’ve also experienced year-on-year growth in the last 12 months alone:
- 256% increase in leads from organic search
- 144% increase in conversion rate
- 257% increase in engagement rate from organic traffic
- 169% increase in organic Google search clicks
- 73% increase in organic Google search impressions
- 55% increase in organic Google search click-through rate
… meaning that after all this time, they’re still seeing better and better results.
Social media
Across their Facebook, Instagram, and LinkedIn, their social media profiles have 2,600+ followers, generating impressive results in the last 12 months:
- 95,000+ impressions
- 3,500+ content interactions
- 1,217% increase in engagement rate on their website from organic social traffic
Client review
Take a look at the kind review they left us:
“Diana and the team developed our website, which showcases our quality domestic, commercial and industrial electrical services in Plymouth and across the South West. Over the years they have continually improved our website. Alongside this, they do our SEO and Social Media and we are really pleased with the results. We would strongly recommend them if you are looking to work with a friendly, professional team to grow your business.”
JAH Electrical Services Ltd
Want to grow your business like JAH Electrical Services with new branding, a bespoke website, and ongoing SEO?
Established in 2015, and one of the Three Best Rated Website Designers in Plymouth, we specialise in designing and building websites for electricians, electrical contractors, tradespeople, and small to medium-sized businesses across the UK.
Built with AI and search engines in mind, our websites work as hard as you do to bring in more calls, enquiries, and quote requests from the right customers in your local area. Combine that with our SEO and social media training, and you’ve got everything you need to climb the rankings, stay visible where your customers are searching, and turn followers into loyal, repeat clients.
