FAQs

A High-Quality Website

Our WDSEO Small Business Website product is designed specifically for small & medium -sized businesses, trades, and startups. With a proven track record over the past decade, we provide mobile-friendly sites that adapt to all devices.

Search Engine Optimisation & Conversation Rate Optimisation

All our websites are optimised for on-site SEO to improve visibility on search engines. Strategic Calls to Action make it easy for visitors to contact you via call, email, quote requests, or appointments.

Web Pages & Functionality

As standard, the WDSEO Small Business Website includes 10 pages: Homepage, About, Contact (with a form), up to four individual Service Pages, and 3 GDPR pages.

You can customise your website based on your needs and budget when you check out online, and you can request additional features or pages as your business grows.

Images

We recommend using your own images for better user engagement. If needed, high-quality stock images are available - this is all included in the price. Our team SEO-optimise all images.

Fast Loading Speed

Our websites are hosted on top-quality servers and designed for quick loading, enhancing user experience.

Security & GDPR Compliance

Each website comes with an SSL Certificate for encryption and is fully GDPR-compliant, including the CookieYes Consent Management Platform, Cookie Policy, Privacy Policy, and Website Terms of Use Pages to ensure your users’ data privacy.

Social Media Links

Direct links to your social media accounts help visitors connect with you easily.

Optional Extras

You can enhance your WDSEO Small Business Website with optional features like dynamic review feeds, quoting tools and professional logo design.

Please note, if you have unique functionality and/or styling requirements, such as appointment booking tools, e.g., Acuity Scheduling, please Book a Call with us.

For more details on what is included, the design & build process, and after-sales support, feel free to read our blog: What is Included in the Small Business Website?

As standard, the Small Business Website doesn’t include your 1) Monthly Website Care Package, 2) any Functionality apart from a Contact Form, 3) a Professional Logo, 4) Monthly SEO, 5) Google Ads Management, or 6) Social Media Management.

Here’s a quick breakdown:

Your Monthly Website Care Package is necessary for your Small Business Website. Payable monthly at £39 + VAT or in one lump sum, it has a minimum term of 24 months.

The package includes fast & secure hosting with 99.9% uptime; daily website & webmail backups; an SSL security certificate; regular website checks & plugin updates by our Web Developers; actioning of website theme, plugin security, or Google Search Console alerts; the benefits of our professional Agency plugins; and unlimited content edits for life. (T's & C's apply)

If you don’t have a logo, we’re happy to offer in-house Professional Logo Design. When you add this optional extra to your order, the price will change accordingly. You can read more about our logo services.

Should you require any website Functionality in addition to your Contact Form, we can add the appropriate apps to your website, including Online Appointment Booking (such as Acuity Scheduling and Calendly), integration with Job Management or CRM Systems, Boiler & Heat Pump Quote, and more. Please call us to discuss your needs.

Even though we’ll optimise your website for SEO from the start, your growing online presence, Google rankings, and lead generation will benefit immensely from ongoing Monthly SEO.

To help you generate even more leads quickly, we can set up and manage monthly paid ads on Google. To learn more, feel free to book a free call with our PPC (Pay Per Click) Manager.

Last but not least, to help you grow your social media presence, we also offer Social Media Training Courses on Meta (Facebook & Instagram) and LinkedIn.

To give you an accurate price for setting up your new website, we encourage you to visit the Small Business Website section in our online shop. As you select your desired pages, the cost will adjust automatically, helping you stay within your budget. Don’t worry – you can always request additional pages at any time. Once you are satisfied with the price, you can easily place your order online at any time, day or night.

Here's a breakdown of the costs for the Small Businesses & Trades Website:

• There is a small deposit.
• You can find the monthly cost of your website on the product page.
• The starting cost includes a Home Page, About Page, Contact Page with a Contact Form, GDPR pages, up to four Service pages, and a Consent Management Platform.
• As you add more pages, the price will increase accordingly.
• You then have the option to pay in 6, 12, or 24 monthly instalments or in full, which covers your Website Design and Development, SEO-optimised Copywriting, Stock images, if required, a Consent Management Platform, a .co.uk Domain, and Webmail.
• In addition to your website, the WDSEO Website Care Package will be invoiced separately at a cost of £39 +VAT per month, which includes Quality Hosting, Unlimited Minor Content Edits and UK-based Support, Daily Backups, SSL Certificate & Security Monitoring, & Website Maintenance (including regular checks and actioning of any Google Search Console issues).
• If you need help with your business's Branding, you also have the option to invest in a Professional Logo Design, along with a Letterhead & Business Card Design Bundle.

Please note: If you would like further integrations on your website, please give us a call on 01752 291865.

To learn more about the costs of your website, check out the following: Our Complete Website Design Pricing Guide, How Much Will My Small Business Website Cost? and Terms & Conditions.

It is generally advisable to allow at least six months before expecting to see results for your new website’s ranking on Google; however, the exact timeframe may vary based on various factors, as well as how much time you invest into your SEO efforts.

The time it takes for small business websites to rank on Google depends on the following:

• Local Competition: The level of competition for other businesses in your areas.
• Your Domain: The age of your domain and its relevance to your services and location.
• Website Quality: Don’t worry – that’s why we’re here!
• Your Overall Online Presence: This includes your listings, reviews, social media activity, and more.

To improve your website’s rankings on search engines, we recommend our ongoing Monthly SEO Services.

Want to learn more? Check out our blog: How Long Does It Take a New Website to Rank for Small Businesses?

After you place your order for a new Small Business Website, we are dedicated to having your new website live as quickly as possible. (Please make sure to provide all the required information and photos!) However, the exact timeframe for completing your website may depend on factors, such as the number of pages you need, your desired functionality, our current schedule, and more. Our priority is to ensure that we get it right the first time. Rest assured, we will keep you informed on the expected timeline and important dates throughout the process.

We will send you simple forms to fill out with details about your company and the services you offer. You are welcome to upload any images you have and any accreditation or membership logos you wish to feature on your new business website. If you currently have an existing domain or website, please share the necessary information with us so we can ensure a smooth transfer to our hosting or point it to your new website.

The Process

1. Information Gathering
2. New Logo Design (if applicable)
3. Making Your Small Business Website
4. Video Call & Review
5. Go Live Day
6. Ongoing Customer Support
7. A Long-Term Partnership

For more details, check out our blog: How Long Does It Take to Make a Website for Small Businesses?

Once your Small Business & Trades Website is live, our partnership begins with our “WDSEO Website Care Package,” which includes:

Web Hosting

Your website will be hosted on high-quality, secure hosting with a 99.9% uptime guarantee, fast loading speed, and an SSL certificate ("the padlock") for optimal security.

Website Maintenance

We monitor your site for potential issues and take immediate action if critical alerts arise during office hours. Proactive monitoring and regular updates to plugins and the theme ensure your website’s safety and security.

Customer Support

Our UK-based team is available Monday to Friday, 9:00 AM to 5:30 PM (excluding Bank Holidays), to assist you with any questions or requests for any of our services.

Unlimited Minor Content Updates for LIfe

This includes changing images, reviews, opening hours, or copy on existing website pages. Please note, this does not cover new copy sections, additional functionality, or new website pages/posts/projects.

To request updates, email [email protected] with your photos, reviews or edits you want added to your website. We aim to complete requests within 5 working days.

To find out more, check out our blog: What After-Sales Website Support Service Do You Offer for Small Business Websites?

If you would like to use your existing logo for your Small Business & Trades Website, you can definitely do so! Please send us your logo in a web-compatible format, such as .png or .svg. Once we receive it, we’ll make sure the colours and fonts on your website match your logo.

If you need a new logo or want to upgrade your current one, we’re here to help. Our Graphic Design team can create a high-quality, professional logo tailored specifically for your small business. When you choose our logo design service, you will receive a comprehensive Logo Pack that includes:

• Artwork files optimised for your website and social media use
• Artwork files designed for print materials such as workwear, business cards, flyers, and vans
• A 1-Page Guide that includes font and colour details for your vehicle livery or workwear company

If you would like to learn more, check out our blog: Can I Use My Current Logo for My Small Business Website?

When you purchase services from our Online Shop, such as a Small Business Website, which is also perfect for tradespeople, you can pay using any major Debit or Credit Card. For offline transactions, you can also utilise bank transfers.

Want to learn more? Check out our blog: What Payment Methods Do You Accept for Small Business Websites?

Yes, we do! We’re proud of our work, and we’re happy to share examples of our work. We’ve designed and optimised websites for a range of small businesses across the UK, such as The Lawns Nursing and Residential Home in Brixton near Plymouth, Movers Not Shakers of London, and SAS Utility Services in Torpoint, Cornwall.

These projects showcase our ability to create professional, user-friendly websites that are tailored to each client’s industry and local audience. Head over to our Gallery to explore some Small Business Websites we’ve recently created.

The best conversation tool for a Small Business Website ultimately depends on your business goals, industry, and the type of customers you serve. WhatsApp for Business, Facebook Messenger, and live chat are three of the most popular options. In most cases, a purpose-built live chat platform provides the greatest flexibility, deeper integrations, and more control over the user experience.

WhatsApp, on the other hand, is well-suited for mobile-first audiences who prefer quick – but not immediate - messaging. Meanwhile, Facebook Messenger tends to perform best for brands that rely heavily on social interaction, community engagement, or paid advertising campaigns.

To find out more, check out our blog: Facebook Messenger vs WhatsApp vs Live Chat Tools: Which Is Best for Small Businesses?

If you decide to pay for your Small Business Website in full, you will have complete ownership from the get-go, which includes the domain, design, code, structure, content, and any on-site or off-site SEO work we have completed for you, such as your Google Business Profile.

If you opt for the pay monthly option, whether over 6, 12, or 24 months, you will have full website ownership once the initial subscription period ends and you have paid for your website in full. This payment structure is cashflow-friendly – allowing you to invest in your future without worrying about a high upfront cost for your website.

We use tools with paid agency licences, including plugins, themes, website forms, security, etc. If you wished to move the website to another hosting provider, they would of course need these or equivalent licences.

For more details about your website ownership, feel free to read our blogs: Will I Own My Website? and Will I Own My Domain?

We cannot promise that your Small Business Website or services will appear in AI search results, just as we cannot assure a top ranking on Google. Any company claiming this is being dishonest, as numerous fluctuating factors influence search rankings, and some industries, niches, and locations face more competition than others.

Nevertheless, we have established best practices for Generative Engine Optimisation (GEO), which adapt as AI search technology advances, aiming to optimise your site for both next-generation and traditional search. Many of our clients frequently rank highly in Google’s AI Overview, ChatGPT, and Google Search for the same queries.

Yes, you are more than welcome to pay for your website in one go, then pay for your Monthly Website Care Package at £39 + VAT each month, or in one lump sum every year if you prefer. You also have the option to pay monthly for your Small Business Website over 6, 12, or 24 months, with a small deposit.

The Website Care Package includes fast and secure hosting with 99.9% uptime, daily backups of your website and webmail, an SSL security certificate, regular website checks, plugin updates by our Web Developers, and handling of website themes, plugin security alerts, and Google Search Console notifications. It also includes our professional Agency plugins and unlimited lifetime minor content edits. (Terms and conditions apply.)

Yes, we do build your Small Business Website ourselves – we have a team of Web Developers who specialise in designing and building high-quality SEO-optimised websites, and pride ourselves on not outsourcing any of our work.

Whilst our Small Business Websites were developed to be budget-friendly and affordable for sole traders, tradespeople, and all kinds of small to medium-sized businesses, they are also designed with Conversion Rate Optimisation and Search Engine & AI-Search Optimisation in mind. This means more leads, calls, quote requests, enquiries, contact form submissions, etc. to help your business grow.

Our entire team works in-house at our Plymouth-based office to provide comprehensive Website Design & Development Services, along with ongoing support & maintenance for your website.

If you want to learn more, feel free to read our blog: Are You a Website Developer in the UK or Do You Outsource Work?

The cost of a Shopify eCommerce Website varies greatly based on your specific business needs. To help us understand your requirements better, we would like to learn a bit about your business. If you’re interested in Shopify Web Design Services, please feel free to book a call with us. Just provide your contact details and choose whether you'd prefer a phone call, Zoom meeting, or in-person appointment. You can then select a convenient half-hour slot to discuss your website.

After our call or meeting, we will quickly prepare and send you a customised quote for your website. This quote will detail the required Functionality and Pages, including Products and Categories, etc., as well as any optional services you may need, like Logo & Graphic Design, PPC, or SEO.

Shopify Websites typically require a 50% deposit upfront, with the remaining 50% due upon completion. Payment options might be available – these can be discussed on a case-by-case basis.

If you would like to learn more, please feel free to read our complete guide on Website Design Pricing.

As a general guideline, it typically takes between six and twelve months to see real results for your new website’s Google ranking. However, the actual timeline can differ depending on several factors, including the effort and time you dedicate to SEO.

The time needed for a website to rank on Google varies based on:

• Business Competition: The level of competition for your industry. Rankings across the UK are more competitive than local ones.
• Your Domain: The age, authority, and relevance of your domain to your products, services, and location, if relevant.
• Website Quality: Don’t worry – that’s why we’re here!
• Your Overall Online Presence: This includes your online listings, reviews, social media engagement, and more.

To boost your rankings on search engines and increase your visibility on AI, we suggest our ongoing Monthly SEO Services.

Our aim is to build your Shopify website and get you online as quickly as possible. The exact timeline depends on factors like the number of pages, required functionality, and our current schedule. We will also request specific information and images from you by a set deadline, covering your company’s services or products.

Our Content Executives will use this information to write your website copy. Quality is our priority, so we don't rush any projects – we always strive to get it right the first time around. After you decide to proceed, we will schedule the work and coordinate with you to ensure the dates align with your plans. We will keep you updated on the timeline and key milestones throughout the process.

For a Shopify Website, you will have access to the back-end to update and run the shop, eg. pricing and products. However, you will not be able to update the website yourself. There are 2 important reasons for this:

1. Most business owners are too busy to handle this themselves and prefer to concentrate on managing their business.
2. From experience, when someone without Web Development skills edits a website, it often results in broken elements, misalignment, and potentially negatively impacts SEO. For example, our team uploads new images or videos by naming files for SEO, resizing, compressing, and, when applicable, geotagging them appropriately.

As part of your 'Monthly Website Care Package' (also known as Website Hosting, Support & Maintenance), our team provides unlimited minor updates to your website's copy and images. You don’t need to worry about learning how to update your information or images – we handle it! Simply email [email protected] with your requests. These are sent to our Support Desk, checked every morning, and scheduled for the next available support slot. For urgent issues, such as site downtime or contact form failures, call us on 01752 291865, and one of our team members will get your website sorted ASAP!

The Package costs £39 + VAT per month with a 24-month minimum term. It includes quality hosting, unlimited minor content updates (*excluding structural changes, new pages or sections, or added functionality), UK-based support, daily backups, SSL and security monitoring, and website maintenance (including resolving Google Search Console issues). All services continue monthly.

*If you need any of these, they can be added at any time – just request a quote from us.

Our Content Executives and SEO Specialists will conduct thorough keyword and competitor research when working on your website, ensuring it is as SEO- and AI-search-optimised as possible before it goes live. When your website is built, our Developers will also optimise your images.

However, an inactive website that does not have ongoing, fresh content added and has no linked off-site SEO work is unlikely to rank well in the long term. This means your online presence will eventually decline, leading to a loss of business.

Fresh, valuable, keyword-rich content (a key part of on-site SEO) is one of the main Google ranking factors, as is the gradual build-up of quality backlinks (a core aspect of off-site SEO). That’s why we recommend continuous SEO, especially for companies in highly competitive niches and industries, which is almost everyone.

By using the Shopify Point of Sale (POS) system, you will be able to sync your inventory between your physical shop and online shop in real time. This is something that we can discuss in more detail when you book a call with us.

Yes — we’re happy to share examples of our Shopify Web Design. We’ve built and optimised Shopify stores for businesses such as Cottonfrog in Plymouth and Nanhoron Farms in Pwllheli, North Wales. These projects demonstrate our experience in creating attractive, easy-to-manage Shopify websites that are designed to sell, perform well in search engines, and provide a smooth customer experience. If you’d like to see examples of our eCommerce websites, check out our Gallery.

After paying the upfront fee, you will have full ownership of your Shopify Website. To start your Web Design project, you make a 50% deposit. On the Go Live day, when your site launches, we will invoice you for the remaining balance, which is due then.

Once paid, you own the entire website, including its domain, design, code, structure, content, and any on-site or off-site SEO work we've done, such as your Google Business Profile.

For more details about your website ownership, feel free to read our blogs: Will I Own My Website? and Will I Own My Domain?

We cannot guarantee that your Shopify Website or services will appear in AI search results, just as we cannot promise a top ranking on Google. Anyone claiming this is being dishonest, since search rankings depend on many fluctuating factors, and certain industries, niches, or locations face more competition.

However, we follow best practices for Generative Engine Optimisation (GEO), which evolves with AI search technology to optimise your site for both next-generation and traditional search. Many of our clients often rank highly in Google’s AI Overview, ChatGPT, and Google Search for the same queries.

Yes, you are welcome to pay for the Monthly Website Care Package at £39 + VAT per month. Alternatively, you can make a single payment every year, if preferred. You can either pay for your Shopify Website in full up front or with a 50% deposit to start, with the remaining balance due on the Go Live day.

The Website Care Package includes reliable hosting with 99.9% uptime, daily backups of your website and webmail, an SSL security certificate, regular security checks, plugin updates by our Web Developers, and management of website theme and plugin security alerts, as well as Google Search Console notifications. It also includes our professional Agency plugins and unlimited lifetime minor content edits. (Terms and conditions apply.)

The cost of a Bespoke Website varies significantly depending on your specific business needs. To better understand your requirements, we'd like to learn more about your business. If you’re interested in our Bespoke Website Design Services, feel free to schedule a call with us. Simply provide your contact details and select whether you'd prefer a phone call, Zoom meeting, or in-person appointment. You can then choose a convenient half-hour slot to discuss your website.

After our conversation or meeting, we'll promptly prepare and send you a customised quote for your website. This quote will outline the necessary Functionality and Service Pages, along with any optional services you might need, such as Logo & Graphic Design, PPC, or SEO.

Bespoke Websites generally require a 50% deposit upfront, with the remaining 50% payable upon completion. Payment options may be available – these can be discussed on an individual basis.

If you would like to learn more, please feel free to read our complete guide on Website Design Pricing.

As a general guideline, it usually takes between six and twelve months to see tangible results in your new website’s Google ranking. However, the actual timeframe can vary depending on several factors, including the effort and time you invest in SEO.

The time required for a website to rank on Google depends on:

• Local Competition: The level of competition for businesses in your area.
• Your Domain: The age and authority of your domain and its relevance to your services, and location.
• Website Quality: Don’t worry – that’s why we’re here!
• Your Overall Online Presence: This includes your business listings, reviews, social media activity, and more.

To improve your rankings on search engines and boost your visibility on AI, we recommend our ongoing Monthly SEO Services.

Interested in learning more? Read our blog: How Long Does it Take for SEO to Work?

Our goal is to design and build your Bespoke Website and get you online as quickly as possible. The exact timeline varies depending on factors such as the number of pages, necessary features, and our current schedule. We will also ask you for details about your business and images by a certain date, including information about your company’s services or products.

Our Content Executives will use this information to write your website copy. Since quality is our top priority, we avoid rushing projects and aim to get it right the first time. Once you decide to move forward with our Web Design Services, we will plan the schedule and work with you to ensure the dates suit your plans. We will keep you informed about the timeline and key dates throughout your project.

Most business owners are too busy managing their operations to handle website edits themselves. From experience, when someone who isn’t a Web Developer modifies a site, it often leads to broken elements, misalignment, and SEO issues. For example, our team uploads new images or videos with SEO-friendly filenames, resizing, compressing, and, when relevant, geotagging them properly.

However, if you genuinely need access to the back-end for a particular reason, please inform us during the sales process so we can discuss options. We can organise CMS training; however, there will be limitations. For example, if any work is carried out 'outside' the procedures you have been trained on, or by individuals other than those who have been trained, thereby damaging the site or causing issues, you will be responsible for any costs incurred to repair the damage.

Our Content Executives and SEO Specialists will conduct thorough keyword and competitor research when working on your website, ensuring it is as SEO- and AI-search-optimised as possible before it goes live. When your website is built, our Developers will also optimise your images.

However, an inactive website that does not have ongoing, fresh content added and has no linked off-site SEO work is unlikely to rank well in the long term. This means your online presence will eventually decline, leading to a loss of business.

Fresh, valuable, keyword-rich content (a key part of on-site SEO) is one of the main Google ranking factors, as is the gradual build-up of quality backlinks (a core aspect of off-site SEO). That’s why we recommend continuous SEO, especially for companies in highly competitive niches and industries, which is almost everyone.

With a Bespoke Website, the choice of functionality really is yours to make! They really are designed and built to suit your unique business needs. If you have any design ideas, we’d love to hear them!

Additionally, our Web Developers can integrate the following functionality for your website:

• Acuity Scheduling
• Free to Book
• SuperControl
• Property Hive
• Events & Courses
• Product Catalogues
• CRM, such as Vtiger or Hubspot
• Anytime Booking
• ServiceM8
• Spruce
• TrueQuote
• Cliniko
• Fresha
• Business Social Media, such as Instagram, Facebook and LinkedIn
• Live Chat, such as Tawkto
• Vetbooker
• Jobber

The main difference between a Bespoke Website and a WDSEO Small Business Website has to do with aesthetic design and functionality.

A Bespoke Website from WDSEO is perfect for businesses in need of something special, which can help transform their unique business vision at a reality. To this end, everything starts with a Tailored Wireframe & Layout, ensuring your website design is ideally suited to your brand. We can also incorporate all necessary functionality & integrations with a CRM (Customer Relationship Management) or other systems that you need run your business, such as Anytime Booking, ServiceM8, Spruce, TrueQuote, and many more.

On the other hand, one of our Small Business Websites is perfect for small to medium-sized companies – such as Trades & Home Services, to Building Consultants, Driving Instructors, Pet Services, Window Manufacturers - whose aim is to get more quality leads or drive business growth.

However, both our Bespoke Websites and Small Business Websites are optimised for SEO and AI Search, as well as designed to be fully responsive across all devices (mobile, desktop, tablet).

Absolutely! We’re always happy to share examples of our Bespoke Website Design. We’ve designed and developed custom websites for businesses including Seal Calibration Ltd in Melton Mowbray, SPX Refrigeration in South Brent, and Crown Sports Lockers in Paignton. These projects highlight our ability to build tailor-made websites that match specific business requirements, deliver strong performance, and provide a professional user experience. If you’d like to view examples, head over to our Gallery.

After paying the upfront fee, you will own your Bespoke Website completely. To begin your Web Design project, a 50% deposit is required. On the Go Live day, when your site launches, we will send you an invoice for the remaining balance, due at that time.

Once settled, ownership of the entire website – including its domain, design, code, structure, content, and any on-site or off-site SEO work – passes to you, such as your Google Business Profile.

We use paid tools with agency licenses, such as plugins, themes, forms, and security. If you choose to move your website to another hosting provider, they will need these or similar licenses.

For more details about your website ownership, feel free to read our blogs: Will I Own My Website? and Will I Own My Domain?

We can't guarantee that your Bespoke Website or services will appear in AI search results, just as we can't promise a top Google ranking. Anyone claiming otherwise is being dishonest, as search positions depend on various fluctuating factors, and some industries, niches, or locations encounter more competition.

Still, we adhere to best practices for Generative Engine Optimisation (GEO), which adapts with AI search technology to optimise your site for both advanced and traditional search methods. Many of our clients often achieve high rankings in Google’s AI Overview, ChatGPT, and Google Search for the same enquiries.

Yes, you can pay for the Monthly Website Care Package at £39 + VAT per month. Alternatively, you can opt for a yearly single payment. When paying for your Bespoke Website, you can choose to pay a 50% deposit initially, with the remaining balance due on the Go Live day, or pay in full upfront.

The Website Care Package includes dependable hosting with 99.9% uptime, daily backups of your website and webmail, an SSL security certificate, regular security checks, plugin updates by our Web Developers, and management of security alerts related to website themes and plugins, as well as notifications from Google Search Console. It also includes our professional Agency plugins and unlimited lifetime minor content edits. (Terms and conditions apply.)

Determining SEO timelines can be tricky, as various factors come into play: industry competitiveness, your budget, website quality (don’t worry – we’ve got you covered!), and domain authority and relevance. Typically, it’s wise to allow around six months before you begin to see results from our SEO Services. While quicker results are possible, SEO is fundamentally a long-term strategy. Established domains in less competitive areas may see results sooner, while new domains targeting broader regions might take over twelve months.

Your overall online presence also impacts the duration it takes for SEO to take effect. Being listed on reputable platforms, gaining positive reviews, and engaging on social media enhance your credibility and contribute to improved search engine rankings. Backlinks from quality websites also boost your authority in the eyes of search engines.

If you would like to learn more, please feel free to check out our blog: How Long Does SEO Take to Work?

Many clients ask us if we can guarantee a top ranking on Google. We want to clarify: no reputable SEO company can promise this. Claims of guaranteed rankings are misleading, and believing these can lead to costly mistakes and disappointment.

Once My Website Ranks at the Top, Will It Stay There?

Achieving a top ranking doesn’t guarantee staying there. Google’s algorithms frequently change, and effective strategies can become obsolete. However, at Web Design and SEO Company, we have a proven track record over the past decade of achieving fantastic Google rankings for our clients, but this takes time and investment.

If you want to learn more, please feel free to check out our blog post: For My SEO Ranking, Can You Guarantee That My Website Will Get to the Top Page of Google?

If you have opted for one of our Small Business Websites, simply head to our Online Shop to find your SEO cost. We can discuss our SEO Service with you when we hand over your website for your review, or you can Book an SEO Call with us if you’d prefer to discuss this beforehand.

If you’re looking for a New Bespoke or Shopify Website, alongside our Monthly SEO Services, you can Book a New Website Call, where we will discuss your business needs. After our call or meeting, we will prepare and send you a quote for your website and SEO.

If we are going to provide SEO for your Existing Website, we will offer a personalised price once we have carried out your Free Website and SEO Audit.

To learn more about SEO costs, you can read our blog posts: How Much Will My SEO Cost Per Month? and our complete guide on SEO Services Pricing.

During your Monthly SEO time, we will focus on boosting and maintaining your website’s ranking on Google. Our SEO Services consist of three main components:

1. Technical SEO
2. On-site Content-based SEO
3. Off-site SEO

(Please note: If we are providing SEO for your existing website, we will start with a complete SEO audit and make recommendations to your web company regarding the best plan of action.)

Technical SEO

Firstly, we start with Technical SEO, handling behind-the-scenes elements like schema markup, Google Tag Manager for tracking, and Microsoft Clarity for user behaviour analysis.

Off-site SEO

Next, we move on to Off-site SEO, ensuring your business is accurately listed on high-ranking directories with consistent information, particularly your NAP (Name, Address, Phone Number). We also update your Google Business Profile twice a month.

On-Site SEO

Finally, we enhance your site’s content to improve your SEO, for example, by writing blog posts, adding fresh updates, creating Areas You Serve pages for various locations, and more.

Monthly Reports

You will also receive Monthly Reports, which will include insights on your website’s performance, user engagement, impressions, clicks, and conversions, providing a clear picture of your website’s SEO progress.

If you would like to learn more, please feel free to read our blog: What Will You Do During My Monthly SEO Time?

No, SEO is not a one-off task; it requires ongoing effort. Continuous work is essential to maintain and improve your website’s performance. While you focus on gaining an advantage over your competition, they are likely investing in SEO as well, so neglecting it can result in the loss of valuable organic traffic.

Why Isn’t SEO a One-Off Thing?

Search engines favour websites with fresh, high-quality content. Plus, they are constantly refining their algorithms to provide the most relevant results. Regularly updating your site enhances the user experience and builds trust, ultimately attracting more potential customers. Ongoing SEO optimisation services ensure you remain relevant and competitive in search rankings.

Want to learn more? Check out our blog post: Is SEO a One Time Thing?

If you are interested in our SEO Services for your existing website, simply request a free SEO Audit or book a call with us. We will take the time to get to know you and your business priorities, making sure that we’re all on the same page. Following the call (or in-person meeting, if you are local), we will review your website and decide on the best course of action. This will involve providing you with a suggested proposal of actions to help boost your rankings and overall online visibility.

However, if your current website is poorly designed (and past the point of no return!), we may recommend a new website. If you have a well-designed website and a web company, we can provide actions for them to take on-site. Our advice will be completely tailored to what we think will work best for you – there’s no one-size-fits-all solution when it comes to SEO!

If you would like to learn more, please feel free to read our blog: Can You Provide SEO for My Existing Website?

At Web Design and SEO Company, we prioritise complete transparency. While we may work with multiple local businesses within the same sector, we treat all clients equally and are dedicated to helping each one achieve top Google rankings.

Why Are My Local Competitors Ranked Higher Than Me?

Several factors influence your SEO rankings. The age of your domain plays a significant role in establishing authority; newer domains typically take longer to yield results. Additionally, Google evaluates your website’s Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT), which can affect your position over time (however, this does not directly impact your rankings).

Moreover, our clients have varying budgets for our SEO Services, with some allocating one day per month, while others choose two or even three; more frequent updates and fresh content can lead to improved rankings. Your overall online presence, including social media engagement and positive reviews, also contributes to your search engine rankings.

For more information, please see our blog post: Are My Local Competitors Also Your SEO Clients?

Google rankings are based on a huge number of factors, and domain authority plays an important role. If your existing domain has strong authority, and it’s suitable for your new website, your existing rankings are likely to improve fairly quickly, as we optimise all our content for traditional search (Search Engine Optimisation) and AI Search (think ChatGPT & Gemini).

On the other hand, Google views new domains as less authoritative, which might result in a temporary drop in rankings. However, the right domain for you small business will yield considerable benefits in the long run, especially with the help of the authoritative, optimised content that we provide during the initial production stage and later on as part of ongoing SEO services.

If you decide to take our ongoing SEO services, we will provide you with a monthly report of your website’s performance. If you would like to monitor it in real time, we can definitely give you access to Google Analytics 4. In addition, you will always have access to your Google Business Profile once it’s been set up (if you don’t have one already).

If we are taking care of your monthly SEO, we will set up the appropriate key events/conversions for your business via Google Tag Manager to ensure accurate reporting. Should you need access to Google Analytics or Tag Manager, please email us with your request at [email protected].

Unfortunately, we can’t do that, as it’s not a single day as such. As part of your monthly SEO, we do a variety of tasks spread out over several business days. For example, we’ll write and publish 2 Google Business posts – typically, one early in the month and one later one – to ensure a steady flow of fresh, relevant content.

We’ll also write, optimise, and publish a major piece of content, such as a blog, a case study, a geopage, or something else depending on the nature of your business, on yet another day.

Finally, we’ll do our analysis and reporting at the beginning of the following month, once we have access to the most current analytics data and updated keyword rankings. This allows us to plan for next month’s SEO work accordingly and respond to recent developments, such as keyword ranking volatility and major Google Updates.

To find out more, feel free to read our blog: What Will You Do During My Monthly SEO Time?

Online listings and directories are websites or platforms where local businesses publish key information such as name, address, phone number (NAP), opening hours, categories, and services. Common examples include Yelp, Yell, Cylex, and industry-specific directories like WaterSafe, as well as mapping platforms.

Online listings matter for local SEO because search engines such as Google and Bing use them as trusted citations to verify a business’s accuracy, location, and relevance.

Consistent, well-optimised listings help avoid confusion, strengthen local signals, and improve rankings in local and map results. They also increase discoverability, drive qualified traffic, support reviews, and build credibility with both search engines and potential customers.

PPC stands for “Pay-Per-Click”. This means that you only pay each time someone clicks on your advert. This could be a click which takes them through to your Website or App; it could be a click on your Phone Number; or it could even open up an off-site Lead Capture Form.

There are, in fact, many different types of paid ads, including Google Ads, Google Local Service Ads (which are “Pay-Per-Lead” rather than “Pay-Per-Click”), Microsoft Ads, YouTube Ads, Facebook Ads, Insta (Instagram) Ads, LinkedIn Ads, TikTok Ads, and more!

And, within Google Ads, there are different types of PPC ad campaigns, including Search Ads, Display Ads, Shopping Ads, Video Ads…

The aims of PPC campaigns include creating greater brand visibility and company awareness online; and driving high-quality paid traffic to your website, a website landing page, or an app.

You bid against other advertisers for certain keywords, such as “boiler installation”. You can target locations, demographics, device types, time of day, and so on.

As Google says, it’s about targeting the “right people, in the right place, and at the right time”.

This is a company (or sometimes a freelancer) that offers professional Paid Ads management services. They will determine a PPC strategy for their clients, then set up, optimise, manage, analyse, and report on your PPC campaign/s. It is their job to optimise your ROI (return on investment).

WDSEO is a Google Partner Agency. To achieve this important accreditation, an organisation must meet certain criteria, including:

• Having team members trained and certified in Google Ads Management – at the very least in Search Ads
• Achieving a minimum % of optimisation across all of the campaigns they are managing
• Managing a minimum average ad spend over a 90 day period

These criteria must be met ongoing or the Agency status will be removed.

It is difficult to give a single, definitive answer to this question, as so many factors affect the pricing.

These factors include: the type of ads; the number of campaigns, ad groups, and ads; the ad spend; and the need for graphic design services for ad images/videos.

PPC Companies sometimes charge by the hour; have a fixed monthly fee; might charge a % of ad spend - or it could be a combination; while others may operate a results-based model, charging based on leads or sales generated. The latter can be tricky, as it’s not always straightforward to attribute sales & leads directly back to the ads.

At WDSEO, we provide a range of PPC Management Services:

1. Google Ads – including search ads, display ads, shopping ads, video ads, and more.
2. Google Local Service Ads – ideal for lead generation for local businesses, including tradespeople, estate agents, legal firms, removals companies, etc.

3. Microsoft Ads – similar to Google Ads, with a smaller available target audience. Like Google Ads, there are search, display, shopping, video, and other campaign types. MS ads can work well for Business-to-Business (as there is an integration with LinkedIn).
4. Paid Social Media, including Facebook Ads, Insta Ads and LinkedIn Ads.

Yes, we can. However, one of the key factors that influences the performance of ads can be Landing Page Quality. So, we would need to assess this, and if necessary, we would recommend improvements to an existing landing page, or perhaps the creation of a new one in order to produce better results.

Again, there isn’t a “one-size-fits-all” answer to this question. Although results will be faster than SEO (Search Engine Optimisation), it is important to appreciate that the speed of results will very much depend on a range of factors. In addition, many campaigns go into “Learning Mode” initially, and also whenever material changes are made.

Factors affecting the delivery of results include:

• How well the campaigns have been set up
• Material changes being made to the campaign
• Budget and bidding strategies
• Quality of website landing pages
• How competitive the industry/product/service is

It is very important to try to be patient and allow sufficient time. For example, for Google Ads, there is an initial Learning phase, followed by a “Building Momentum” phase (around the first 3 months); and then we move into “Optimisation and Growth” from around 3 months onwards.

Ideally, both SEO (Search Engine Optimisation) and Google Ads in combination, is the optimal solution, and can get you more entries in the Google Search Results than just SEO or just Google Ads.

Below are just a few pros and cons of each to give you an idea.

Advantages of SEO

• Building your overall digital presence for the future
• Generation of increased “free” organic traffic to your website
• People often associate high organic rankings as an indication of the quality and credibility of a company/website
• Effective on-site SEO can give users an improved user experience
• It can be more cost-effective than running paid ads

Disadvantages of SEO

• It can take longer than PPC to start to achieve results
• It is something that needs to be done continuously to keep achieving benefits – it can’t be switched on and off without repercussions
• It is not straightforward and is time-consuming to do it properly, with skills required including technical, copywriting, & link building, for example

Advantages of Google Ads

• This can deliver faster results than SEO, giving you visibility in Google’s search results immediately
• They can be switched on and off, and used for specific campaigns, such as new product or service launches, special offers, promotions, etc.
• They can be used when a new website is being launched – while SEO activities are taking place and may take some time to generate results
• It is easier to target specific locations and demographics with Google Ads
• In Google's own words, Google Ads allow you to "show your ads to the right people, in the right place, and at the right time"

Disadvantages of Google Ads

• They can be expensive – both in terms of management fees and ad spend. With Google Ads, you pay every time somebody clicks on one of your ads.
• In sectors where there is a lot of competition, the cost per click and conversion can be particularly high
• Unlike SEO, which generates long-term benefits, when you switch off your Google Ads, the entries in the Search Results are instantly removed
• It is possible for bots or even competitors to click on your ads and spend your budget

In PPC advertising, clicks and conversions represent different stages of the user journey, behaviour, and engagement. A click occurs when someone interacts with your ad, showing initial interest and indicating that your ad is engaging and relevant. However, a click doesn’t guarantee any meaningful action — it simply means the user has visited your landing page.

A conversion, on the other hand, occurs when a user completes a valuable action after clicking on your ad, such as making a purchase, submitting a form, calling your business, or signing up for a newsletter. Conversions demonstrate the actual effectiveness of your ad in generating results and business value.

In summary: clicks show interest, while conversions show success.

Video production is as long as a piece of string, and we know that doesn't help you right now. It's like asking how much is a car and it depends on so many variables, but we know cars generally can range from one price to another.

So generally, we can tell you that video production for business, can range from anything from £800 to £5000 plus. We can also tell you that on average, our clients spend £2000 to £3000 on their video production services with us and this is to produce a series of videos for different purposes. However, some of our video products are long-term ongoing projects where videos are added over many months and updated as and when needed.

That depends on how much content you need, which in turn, depends on your objectives and goals. But we can tell you that on average, our projects command anything from 1 to 3 days of filming and 1 to 5 days of editing.

You can book a free no-obligation consultation, from which we can then produce an estimate or quotation for you.

Once we have received a 50% deposit, you will have secured your booking. On completion of the project, the balance will be due by return.

We certainly can and we will spend more time with you to help you speak clearly and confidently. We give you plenty of time to get used to the equipment and what you have to say.

There are measures we can take with the way we film and edit your piece to camera, to ensure you come across sounding professional and efficient in what you're saying. We also have a process of exercises to get you up to speed, in not only remembering what you have to say, but to speak it fluidly and confidently.

Generally, you can wear whatever you are most comfortable in; however, also consider the dress code and brand image of the company you're representing.

From a filming point of view, if you are casually dressed, it is important not to wear any clothes with any logos or brand names on, unless, of course, it is your brand and logo of your own business. Another consideration is not to wear clothes with stripes on - especially stripes that are close together, as it causes flickering on the screen.

Yes, the details of your brand guidelines play a central role in the editing process and are considered within the filming process too. As part of pre-production planning, we ask for all your existing branded content to be included in advance of the edit.

Our priority is you and your business, so of course, we don't want videos that are misrepresenting your business in any way. However, there is an online review and amendment process before signing off the completion of your content, where you can review your content and make changes if needed.

But if you do find later on that something isn't quite right, then let us know. However, if it is a major change that is time-consuming, or you want a complete re-edit, this would be subject to further charges.

No, we don’t use AI to write any new websites, blogs, case studies, or geopages. Our content writers and SEO experts meticulously research, write, and optimise all copy – from 150-word product descriptions 1500-word blogs. We believe the human element is indispensable for a website to rank well and deliver in the long term, which is why we go the extra mile to make sure all content we create for our clients is written by people for people (and search engines and AI Search, of course).

Yes, we do. We have a dedicated team member who follows the latest developments in AI and LLM (Large Language Model) research. As AI search – and search in general - continues to evolve, so do our strategies to help our clients increase their brand recognition and subject expertise in ChatGPT, Gemini, Claude, and other generative artificial intelligence chatbots and virtual assistants.

We can’t guarantee that your website or services will show up in AI search, just like we can’t guarantee that your website will rank first on Google. Any company that does so is simply being disingenuous because there are hundreds of constantly changing factors that come into play – not to mention that some industries, niches, and locations are far more competitive than others.

However, we have developed Generative Engine Optimisation (GEO) best practices – which continue to evolve alongside the speedy evolution of AI search – to optimise your website for this type of next-generation search as well as more traditional search. In fact, many of our clients rank highly in Google’s AI Overview, ChatGPT, and Google Search for the same queries.

No, we don’t use AI for your monthly SEO. Our in-house content writers and SEO specialists research, write, and optimise every piece of content that goes into our SEO efforts - whether it’s a 150-word Google Business Post or a 1000-word case study.

Depending on the topic, we might use ChatGPT or Gemini to help us with our research, since we’re not specialists in everything from plumbing to industrial safety to holistic therapy. However, we always triple-check everything against reputable sources, and we always make sure your SEO content is written by people for people (as well as search engines and AI Search).