Google Ads Agency
As a “Google Partner” Ads Agency, we provide expert Google Ads Management Services that deliver great Return on Investment for Trades & SMB Businesses.
Need an Expert Google Ads Agency That Gets Results?
At WDSEO, we specialise in setting up and managing Google Advertising Campaigns that enhance your brand awareness, generate leads, and increase sales for Tradespeople and Small to Medium-Sized Business Owners across the UK. Led by Paul Morrisey, our PPC team offers a diverse range of Google Ads Services to target your preferred audience.
Search Ads
As text-based ads that appear within Google search results, Search Ads can be enhanced with various extensions, such as callouts, sitelinks, phone numbers, and your location.
Display Ads
Appearing across the Google Network, visually engaging Display Ads are perfect for reaching your target demographic who may not be actively searching for your products or services yet.
Shopping Ads
Ideal for eCommerce, Shopping Ads are product listings which feature images, descriptions, prices, and store names, found in Google search results and on the Google Shopping tab.
App Ads
App Ads are designed to drive app installations across the Google Network, which is a vast network of websites, blogs, and apps that provide space for Google Ads to display.
Local Services Ads (LSAs)
Specifically designed for service-based businesses, LSAs appear right at the top of Google search results, displaying your business name, phone number, review score, and a description.
Performance Max Campaigns
Performance Max Campaigns utilise Google’s AI to automatically optimise budget, audiences, and assets from a single campaign to maximise your business conversions.
8.5 billion searches are processed by Google each day, which translates to roughly 99,000 searches per second, providing you with an enormous pool of potential customers who are actively seeking your products and services.
Why Choose WDSEO for Your Google Ads Management?
At our Google Ads Agency, we are dedicated to providing a solid return on investment for our Paid Ads clients. You have the option to focus solely on PPC (Pay-Per-Click) advertising or to combine it with our SEO (Search Engine Optimisation) services. This combination maximises your brand awareness and generates both high-quality organic (free) and paid traffic to your website, helping to accelerate your business growth.
Google Partner
As a “Google Partner”, our Google Ads team is trained & experienced in the setup & management of highly successful PPC campaigns. So, you can have peace of mind that you are in good hands.
Established UK Business
Established in 2015, we are a growing, reputable, & award-winning UK company, with a Plymouth-based office you can visit for meetings, and a team that genuinely loves chatting with our clients.
5 Star Reviews
Our clients appreciate our Google Ads Agency’s work, and trust us to deliver results! They have left us fantastic reviews on Facebook, Google, and Trustpilot, as well as written and video testimonials.
Great Communication
It’s good to communicate! Unlike many digital marketing & advertising agencies, our team enjoys talking with clients to ensure we are always prioritising the right things. Plus, we always answer the phone!
Multi Sector Experience
Whether you are a tradesperson, manufacturer, holiday company, pet services provider, or medical services business, our Google Ads team can deliver results for any UK business, regardless of your trade.
We Treat Your Business Like Ours
As the old adage goes, “We are large enough to manage and small enough to care”. Our team is recruited for their client care skills and commercial focus, in addition to their technical expertise.
Benefits of Our
Google Ads Agency
Real Business
Growth
Over the past decade, we are proud to have assisted numerous UK businesses across various sectors in achieving growth through our effective Google Ads Management Services.
Return on
Investment
Investing in a monthly PPC management fee and Google Ad spend can be a significant decision. We are so pleased that our clients are delighted with the Return on Investment they receive.
Fast
Results
With one of WDSEO’s Google Ads campaigns, you can achieve rapid results. Combine this with one of our SEO-optimised websites and our Monthly SEO Services, and you are set for success.
Frees Your
Time Up
Whilst learning Google Ads Management on your own is possible, it is quite complex & requires ongoing attention! By trusting the experts, you can focus more on managing your business.
Flexible
Service
Accommodating various budgets & needs, we provide Google Ads Services for sole traders, startups, & established businesses alike, & can adapt as necessary to suit your circumstances.
Page 1 of
Google
There is no better place to accelerate your business growth online. With an appropriate budget for your ad spend, alongside a quality website; this is what our expert team does.
After engaging The Web Design & SEO Company in May 2024 to design and build our new website and subsequently manage our PPC and Ads campaigns business and new enquiries have never been so frequent. We can not recommend the Web Design & SEO team highly enough, very easy to work with and great results!
Our PPC Management Process
For Clients Who Already Have Google Ads
- Once you decide to partner with WDSEO as your Google Ads Agency, we will assign a dedicated PPC Manager to oversee your account. They will be responsible for the performance of your ads, maintain communication with you, and provide regular reports.
- We will request access to your existing Google Ads and Call Tracking accounts, whether they include Search, Display, Shopping, App, or Local Services Ads, or Performance Max Campaigns.
- To ensure you receive timely reports on your Google Ads performance, we will set you up on reporting systems.
- We will reconfirm your business objectives and priorities, as well as finalise your budget with you. (These details will have been discussed during our initial PPC call.)
- To begin with, we will review and familiarise ourselves with your existing Campaign setup and website landing page(s) (if applicable) to identify what is functioning effectively and the most critical areas for improvement.
- A customised plan of action will be created for your account, covering the initial few months. This may involve targeting specific keywords, devices, and your preferred locations, refining your demographic and audience, and scheduling by time and day.
- We will implement the action plan and conduct regular Campaign checks to ensure everything runs as expected, budgets are utilised effectively, and conversions meet our expectations. Any notifications or recommendations will be addressed promptly.
- We will deliver regular analysis and reports, ensuring you stay fully informed about the performance of your Google Ads Campaign, along with any recommendations we have to enhance results.
For First-Time Google Ads Clients
- We will use a process similar to that described for clients with existing Google Ads, but we will begin with setting up your Google Ads Campaigns and Call Tracking, instead of focusing on the audit and optimisation.
- To provide you with regular Google Ads reports, we will set you up on the reporting systems.
- We will reaffirm your business objectives and priorities, along with finalising your budget (these topics will have been covered in our initial PPC Call).
- A custom action plan will be implemented for your account, focusing on the initial months. This plan may include targeting specific keywords, devices, and preferred locations, as well as refining your demographics and audience, and scheduling by time and day.
- We will execute the action plan and complete regular checks on your Google Ads Campaign to confirm that everything is proceeding smoothly, budgets are used appropriately, and conversions meet our targets. Any notifications or recommendations will be addressed in a timely manner.
- We will provide regular analysis and reporting to ensure you stay in the loop about the performance of your Google Ads Campaign, along with any recommendations for improving results.
Google Ads Management FAQs
Here are answers to some of your most frequent questions.
If you have further enquiries about our Google Ads Management Services, please don’t hesitate to Book a PPC Call. Alternatively, explore our Knowledge Hub for more FAQs and helpful resources, including Blogs, Videos, and eBooks.
You can also get in touch by calling 01752 291865, messaging us on WhatsApp at 07457 404241, completing our contact form, or starting a Live Chat now!
What is PPC?
PPC stands for “Pay-Per-Click”. This means that you only pay each time someone clicks on your advert. This could be a click which takes them through to your Website or App; it could be a click on your Phone Number; or it could even open up an off-site Lead Capture Form.
There are, in fact, many different types of paid ads, including Google Ads, Google Local Service Ads (which are “Pay-Per-Lead” rather than “Pay-Per-Click”), Microsoft Ads, YouTube Ads, Facebook Ads, Insta (Instagram) Ads, LinkedIn Ads, TikTok Ads, and more!
And, within Google Ads, there are different types of PPC ad campaigns, including Search Ads, Display Ads, Shopping Ads, Video Ads…
The aims of PPC campaigns include creating greater brand visibility and company awareness online; and driving high-quality paid traffic to your website, a website landing page, or an app.
You bid against other advertisers for certain keywords, such as “boiler installation”. You can target locations, demographics, device types, time of day, and so on.
As Google says, it’s about targeting the “right people, in the right place, and at the right time”.
What is a PPC Management Company?
This is a company (or sometimes a freelancer) that offers professional Paid Ads management services. They will determine a PPC strategy for their clients, then set up, optimise, manage, analyse, and report on your PPC campaign/s. It is their job to optimise your ROI (return on investment).
What is a Google Partner Agency?
WDSEO is a Google Partner Agency. To achieve this important accreditation, an organisation must meet certain criteria, including:
- Having team members trained and certified in Google Ads Management – at the very least in Search Ads
- Achieving a minimum % of optimisation across all of the campaigns they are managing
- Managing a minimum average ad spend over a 90 day period
These criteria must be met ongoing or the Agency status will be removed.
How Much Do Your PPC Services Cost?
It is difficult to give a single, definitive answer to this question, as so many factors affect the pricing.
These factors include: the type of ads; the number of campaigns, ad groups, and ads; the ad spend; and the need for graphic design services for ad images/videos.
PPC Companies sometimes charge by the hour; have a fixed monthly fee; might charge a % of ad spend - or it could be a combination; while others may operate a results-based model, charging based on leads or sales generated. The latter can be tricky, as it’s not always straightforward to attribute sales & leads directly back to the ads.
What Types of PPC Services Do You Provide?
At WDSEO, we provide a range of PPC Management Services:
- Google Ads – including search ads, display ads, shopping ads, video ads, and more.
- Google Local Service Ads – ideal for lead generation for local businesses, including tradespeople, estate agents, legal firms, removals companies, etc.
- Microsoft Ads – similar to Google Ads, with a smaller available target audience. Like Google Ads, there are search, display, shopping, video, and other campaign types. MS ads can work well for Business-to-Business (as there is an integration with LinkedIn).
- Paid Social Media, including Facebook Ads, Insta Ads and LinkedIn Ads.
Can You Provide PPC Services for My Existing Website?
Yes, we can. However, one of the key factors that influences the performance of ads can be Landing Page Quality. So, we would need to assess this, and if necessary, we would recommend improvements to an existing landing page, or perhaps the creation of a new one in order to produce better results.
How Long Will It Take to See Results from My Ads?
Again, there isn’t a “one-size-fits-all” answer to this question. Although results will be faster than SEO (Search Engine Optimisation), it is important to appreciate that the speed of results will very much depend on a range of factors. In addition, many campaigns go into “Learning Mode” initially, and also whenever material changes are made.
Factors affecting the delivery of results include:
- How well the campaigns have been set up
- Material changes being made to the campaign
- Budget and bidding strategies
- Quality of website landing pages
- How competitive the industry/product/service is
It is very important to try to be patient and allow sufficient time. For example, for Google Ads, there is an initial Learning phase, followed by a “Building Momentum” phase (around the first 3 months); and then we move into “Optimisation and Growth” from around 3 months onwards.
SEO versus Google Ads - Which is Better?
Ideally, both SEO (Search Engine Optimisation) and Google Ads in combination, is the optimal solution, and can get you more entries in the Google Search Results than just SEO or just Google Ads.
Below are just a few pros and cons of each to give you an idea.
Advantages of SEO
- Building your overall digital presence for the future
- Generation of increased “free” organic traffic to your website
- People often associate high organic rankings as an indication of the quality and credibility of a company/website
- Effective on-site SEO can give users an improved user experience
- It can be more cost-effective than running paid ads
Disadvantages of SEO
- It can take longer than PPC to start to achieve results
- It is something that needs to be done continuously to keep achieving benefits – it can’t be switched on and off without repercussions
- It is not straightforward and is time-consuming to do it properly, with skills required including technical, copywriting, & link building, for example
Advantages of Google Ads
- This can deliver faster results than SEO, giving you visibility in Google’s search results immediately
- They can be switched on and off, and used for specific campaigns, such as new product or service launches, special offers, promotions, etc.
- They can be used when a new website is being launched – while SEO activities are taking place and may take some time to generate results
- It is easier to target specific locations and demographics with Google Ads
- In Google's own words, Google Ads allow you to "show your ads to the right people, in the right place, and at the right time"
Disadvantages of Google Ads
- They can be expensive – both in terms of management fees and ad spend. With Google Ads, you pay every time somebody clicks on one of your ads.
- In sectors where there is a lot of competition, the cost per click and conversion can be particularly high
- Unlike SEO, which generates long-term benefits, when you switch off your Google Ads, the entries in the Search Results are instantly removed
- It is possible for bots or even competitors to click on your ads and spend your budget
Check out our knowledge hub
In our knowledge hub, we've compiled everything you need to buy with confidence—guides on website types, providers (freelancers vs. companies, onshore vs. remote), pricing, financing, web design, SEO, social media, branding, PPC, and practical tips.
You can also check our FAQs for answers about our own products and services.
Blogs & articles
Check out our selection of original Blogs & Articles about choosing the right digital marketing partner for your business, and topics like web design, SEO, Graphic Design, Social Media, Pricing ...
Video library
Deciding on a Digital Marketing Agency can be a difficult decision. Check out our video library for unbiased videos that will help you get things right first time. Videos include: "DIY vs Professional Web Designers".
FAQs
On our FAQs (Frequently Asked Questions) page, you will find the answers to the questions our team get asked most often about our own products & services, such as Website Design and SEO (Search Engine Optimisation).
Contact us today
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Unit 5 Reynolds Park
8 Bell Close
Plympton, Plymouth
Devon
PL7 4FE