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How Much Does a Trades Website Cost?

7 June 2024
Trades Website Cost - Tradespeople - Web Design and SEO Company Limited

A Professional Website – A Worthwhile Investment

As a tradesperson, having a professional trades website for your business is integral to showcasing your skills and expertise to your clients; but is it worth the cost? Whether you specialise in electrical work, plumbing, heating, carpentry, landscaping, or painting, you may be curious about the cost of creating a website for a tradesman before making any decisions.

A well-designed and informative website can establish a sense of trust that word-of-mouth recommendations alone might not be able to achieve. You can use your website to inform potential customers of your services while increasing your online visibility on major search engines like Google. Additionally, reviews can be displayed on your website – either as testimonials or using a live reviews feed. They are an effective tool to help you gain credibility and confidence in your work.

Several factors need to be considered before determining your trades website cost, such as your unique needs and requirements. No two trade websites are exactly the same, so there isn’t a simple answer to the above question.

Trades Website Cost - Plumber Website Design - Web Design and SEO Company Limited

Pages and Functionality

If you are planning to create a basic or starter trades website, you could choose between a single page or maybe three pages, with a single page listing all of your services. Alternatively, you can opt for multiple pages to show your services in more detail, and you can integrate external quoting or appointment tools if you want a more functional website.

The Essentials

To give you the best chance of success, your tradesman website should typically include:

  • A Home page – introducing you, your business, what you do, where, for whom – with some reasons to choose you / your accreditations and memberships, etc.
  • An About page where visitors can “Meet You / the Team”
  • A Contact Us page with a contact form that sends you an email
  • Separate pages for each of your main Services (this is particularly important)
  • A page for Customer Reviews and Testimonials
  • GDPR pages, such as cookies, privacy policies, and website terms of use
  • A Consent Management Platform, allowing your web visitors to choose what non-essential cookies they let you collect

Optional Extras

You may also require other pages, such as:

  • A Gallery to display your work (e.g. conservatories, bathrooms, landscaped gardens, decorating, roofing, new windows and doors, new boiler installations, new lighting installations, etc.)
  • Case Studies and Projects
  • Prices and Financing Options
  • FAQs (frequently asked questions)
  • Areas We Serve
  • A Blog

In addition, you might want quoting and appointment booking tools like Truequote for boilers, Acuity Scheduling for service appointments, and Spruce for heat pump and other quotes. You can also add Reviews.io and Trustpilot, as well as other Reviews widgets to display your reviews – including Google and Facebook Reviews – from loyal customers.

Trades Website Cost - Contact Form Example - Web Design and SEO Company Limited

Contact Methods

It is typically necessary to have a contact form on your tradie website to allow users to make enquiries. However, in certain circumstances, you may require more than one form. For instance, you might need one form for general enquiries and another for quotes, where users can upload photos or other documents. You should also include a phone number where your clients can reach you. This should be clickable on a mobile phone, so people don’t need to write it down. You can also have Livechat or a Messaging App (if you are going to be able to handle the messages).

Geopages

If you provide services in multiple areas, we highly recommend creating Geopages for each region. These Geopages must have unique and relevant content that caters to the target audience in each location. In addition, you should have an “Areas We Serve” or “Areas We Cover” page to give an overview of all the places you serve. This ensures that when someone searches for a tradesperson in a particular area, for example, “plumber in Plymouth”, your page will appear higher on their search results due to being tailored to the specific location. 

You may want to do this after your trades website is live and as part of a monthly SEO service to save you from having to pay for your costs all at once. Ensuring that the content is original, unique, and of high quality is crucial. Otherwise, Google may penalise it for being duplicated or low-quality. It is no good just creating these pages for SEO – they must add real value to the website user.

Trades Website Cost - Search Engine - Web Design and SEO Company Limited

Search Engine Optimisation (SEO)

Do you want your website to be easily found on Google and other search engines like Bing? Or are you just planning to promote it through offline methods, such as flyers and business cards? If you want your website to rank higher on Google search results, you will need to invest in monthly Search Engine Optimisation (SEO). It is important to be aware of this at the outset, and to budget for this.

SEO requires ongoing effort, similar to simmering water after it has boiled. Neglecting your website’s SEO can result in a decline in your search rankings over time.

When developing trades websites, you must ensure that the entire site, including headings, images, videos, and other information displayed, is fully optimised for search engines. This involves a team of professional copywriters and SEO experts writing copy designed to appeal to both users and Google’s search algorithms. Whilst this work takes time, it is instrumental in getting your website found. Not investing in this process when building a new website can be a false economy and potentially a waste of time and resources.

Trades Website Cost - Website on Tablet - Web Design and SEO Company Limited

User Experience (UX)

It is crucial to ensure that your tradesman website not only looks visually appealing but also functions efficiently on various devices such as smartphones, tablets, laptops, and PCs. It should be user-friendly and easy to navigate. Moreover, the website should load quickly, as visitors may lose interest and leave if the page takes too long to load. Otherwise, Google will penalise your website for this.

Trades Website Cost - Tradesmen with Laptop - Web Design and SEO Company Limited

Trades Website Pricing

To give you an idea about pricing for new websites, your trades website cost might start at around £1,600 for a professional, mobile-friendly, SEO-’d trades website – including professional copywriting and quality stock images. This would include a Home Page, an About Us Page, 4 individual Services Pages, a Contact Page with a contact form, your GDPR pages, a Consent Management Platform, and links to your social media.  However, trades website costs can range anywhere from as little as £500 up to as high as £15,000. This depends on the company you choose to work with, the services they provide and their expertise, the number of pages you want, the functionality of your website and more.

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Additional Trades Website Costs

When you are planning to get a new website, it is essential to consider not just the one-off price of building it but also the cost and quality of ongoing support services, maintenance and website hosting. This includes ensuring your website is regularly backed up, secure, updated, and maintained, as well as having access to customer support. You may want to find out how much these services cost and what is or is not included in the package. All these costs significantly differ from one company to another – in both price and quality.

Not to mention the regular costs of SEO, which could vary from approximately £200 up to £3000+, depending on the service you need. Some companies have set packages, while others tailor their services to your unique requirements. Furthermore, you will have yearly costs for the domain name, starting from £8 per year, and a Secure Sockets Layer (SSL) Certificate, which ensures the safety and security of your website and costs around £50 per year.  For a more professional appearance, you may also want to consider having an email address that is based on your domain name. Additionally, having a logo design for your business is crucial if you want to be recognised and stand out from the crowd. If you want to know more, feel free to check out another one of our blog posts, which discusses the importance of professional branding for your service or trades business.

Trades Website Cost - Office Phone Call - Web Design and SEO Company Limited

Hosting, Support and Maintenance

Various hosting options are available, starting from as cheap as £50 per year. However, as with everything you purchase, you tend to get what you pay for. The more affordable options may require you to keep everything updated yourself, might not come with backups or security, and may not provide super-fast website speeds. Usually, all support is provided through a support ticketing system, email, or live chat, which real people may not handle. In addition, response time may not be as quick as you would like. If your website is slow or down, you are losing potential customers.

Alternatively, you can opt for a monthly website care package, which provides speedy, high-quality hosting, nightly backups, website security, and monitoring. These services involve frequently checking that your website is running as it should be and updating your plugins and backend for you. This way, you won’t have to worry about your website crashing, being slow or showing a 404 Page Not Found error!

Trades Website Cost - Foxi the Dog - Web Design and SEO Company Limited

Need A Trades Website for Your Business?

If you are a tradesperson in need of a professional trades website for your business, rest assured that at the award-winning Web Design and SEO Company, established in 2015, we will ensure you get value for your money and receive a high-quality tradie website that is well worth your investment. Our friendly, UK office-based team (working in Plymouth and serving the whole of the UK) can support you by phone or email from Monday to Friday, 9am to 5.30pm.

In addition to the above standard services, at WDSEO, we also include up to 30 minutes of our time to complete minor content updates as part of our own “Monthly Website Care Package”. This includes a range of tasks, such as uploading new customer testimonials or adding new photos to your gallery, which we carefully resize, rename, and geotag to ensure they are fully SEO-optimised. If there is a problem with your website, we will resolve it for you. We take care of everything, so you can focus on running and growing your trades business.

Contact Us

So, why not take the leap and invest in a website to give your trades business the visibility it deserves?

Feel free to contact us for a free quote, or to request a callback at a time that is convenient to you. Or you can email us, and we will be happy to assist you with your professional trades website needs.