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June 2024 Round Up

26 June 2024

A Month of Useful Posts in One Place

In the ever-changing online world, where attention spans are short, and competition is fierce, an outdated website can be a significant drag on your business. This month’s Web Wisdom Wednesday covers all the essentials for getting your website seen and heard online.

Feeling lost in SEO jargon? We’ll break it down for you and explain why it’s crucial for success. Need a new website but worried about the cost? We’ll explore the factors affecting website pricing and how to get the most value for your investment. Facing the Google Business Profile website sunset? Don’t panic! We’ve got solutions to get you back on track. You’ll also discover how to use Meta Business Suite to manage your social media presence, what to do with the Google Business Messages shutdown and some tips and tricks for choosing the right website hosting!

Whether you’re a newcomer to the online world or seeking to revitalise your existing website, this blog is a treasure trove of valuable insights and resources, equipping you with the knowledge you need.

June 2024 Round Up - Web Wisdom Wednesday Graphic Full - The Web Design and SEO Company Limited

Feel like your website isn’t being seen or heard?… You need SEO!

The main goal of SEO (Search Engine Optimisation) is simple: to drive more organic traffic to your website and boost its visibility, ultimately increasing leads, conversions, and revenue.

The online world is like a dog born in lockdown: chaotic, ever-changing, and requiring constant attention.

Staying current with SEO involves more than using the right keywords at the right time; it’s about monitoring search engine algorithm changes, outperforming your competitors, adapting to shifting user behaviour, and regularly updating your content.

It’s a full-time job, and that’s where we come in. We take care of all your Digital Marketing – not just your website, freeing you from this hefty task and allowing you to focus on your core business.

Remember, if you’re not doing it, your competitors will be.

June 2024 Round Up - SEO Word Cloud - The Web Design and SEO Company Limited

Is your website stuck in the Noughties?

Feeling the nostalgia of Will Smith’s early days? If your website wouldn’t look out of place on The Fresh Prince of Bel-Air, it’s time to upgrade!

We build modern websites that get results. Whether Google banished you during their rollback of Google Business Profile Websites or you’re just ready to attract new customers, we’ve got your back.

But wait, there’s more! Exclusively to our website clients, we also offer professional logo & business stationery design, SEO, and social media marketing—the whole package to launch your business to new heights.

Be a Good Host!

New to the online world? Don’t fall into the trap many people do around ‘Cheap’ Hosting. As you know – if it looks too good to be true, that’s because it usually is!

When it comes to website hosting you want to think about the 3 S’s!

  • Speed
  • Security
  • Support

Here’s why:

Speed Demons: Your website’s performance is crucial for visitor satisfaction and Google rankings. Opting for cheap hosting can lead to significant lags, potentially driving customers away and negatively impacting your SEO.

Top-notch security: You need to look for nightly backups and regular security monitoring.

Excellent Support: It’s important to have tech heroes on your side! ‍Technical issues are inevitable. Having a reliable customer service team is not just a luxury; it’s a necessity. Excellent customer service will mean swift resolutions to your problems.

Focus on value, not just price. By doing so, you can reap the rewards of a fast, secure, and well-supported website, enhancing your online presence and customer satisfaction.

June 2024 Round Up - Nokia - Web Design and SEO Company Limited
June 2024 Round Up - Glasses of beer - Web Design and SEO Company Limited

How Much Does a Trades Website Cost?

During our nine years in business, we have lost count of the number of times we have been asked this particular question: How much is a website for a Heating Engineer or electrician…?

So, we have written an article that answers it, and that gives you a really good idea of what can affect pricing – up and down – such as:

  • Number of Pages
  • Functionality – like Boiler Quote tools
  • Professional SEO & Copywriting
  • Logo Design
  • Hosting & Support Costs

Read our article ‘How much does a trades website cost?‘ , and don’t hesitate to let us know if you have any further questions about getting a new trade website!

Have You Decided What to do Now Your Free Google Website Has Gone?  

(Originally posted on June 8th)

Your business’s online presence is on borrowed time. Only for two more days until June 10th will visitors be redirected to your Google Business Profile on Google Maps.  

After that, people will simply see a 404 page not found error, leaving you without a website and your potential customers at a dead end—looking for another company that does have a website.

At WDSEO, we offer a solution to your website woes. We can create a new website for you with a simple and hassle-free process. We’ll discuss your business, provide a free personalised quote, and design and build a professionally branded, SEO-optimised website. We’ll even take care of all your digital marketing needs, including website management, so you can focus on what you do best.

June 2024 Round Up - Trades Website Blog Graphic - Web Design and SEO Company Limited
June 2024 Round Up - Day Countdown Graphic - Web Design and SEO Company Limited

How To Use Meta Business Suite to Post or Schedule Your Facebook and Instagram Posts.

Go to your Business Facebook profile on your desktop and click Meta Business Suite on the left-hand side. This will take you to your Meta Business Suite Profile.

Click the blue “Create Post” button in the centre of the page.

When you click “Create Post,” a pop-up window will appear. Here, select where you want to schedule your post:

  • Facebook Feed
  • Instagram Feed
  • You can also choose to post to both platforms simultaneously.
  • Enter the details of your post in the designated sections:

Text: Write your engaging caption here.

Media: Click “Add Photo/Video” to upload your content (images or videos).

Location: You can tag a location to your post by clicking the location pin icon.

After inputting your post content, use the ‘Scheduling options’ to select the date and time you would like your post to go out.

Check through your edits and ensure everything is correct. The right-hand side of the screen allows you to preview what your posts will look like on Desktop and Mobile.

The Question We’ve All Been Waiting For… What Is SEO?

Here at The Web Design and SEO Company, we know a thing or two about the subject!

Getting an answer is easy! Just Google it… Search Engine Optimisation.

But what does that really mean? Well, there is a heck of a lot that goes into it! You can find out all the ins and outs in our latest ‘What is SEO?‘ article.

June 2024 Round Up - Meta Business Suite Graphic - Web Design and SEO Company Limited
June 2024 Round Up - What is SEO_ Graphic - Web Design and SEO Company Limited

Google Business Messages Is Shutting Down – Here’s What You Need to Know:

The Disappearing Chat Button:

As of July 15th, you will no longer be able to receive new chat requests through Google Search and Maps. By July 31st, the chat feature will be gone entirely.

What This Means for Your Business:

Customers won’t be able to message you directly through Google anymore.

What Can You Do?

Update Your Listings: Make sure your phone number is clearly visible on your Google Search and Maps listings. This is now the primary way for customers to contact you directly.

Explore “Reserve with Google”: If online booking is relevant to your business, consider using “Reserve with Google.” This allows customers to book appointments or make reservations directly through your listing.

Consider Alternative Messaging Platforms: Look into other chat platforms like Livechat, WhatsApp Business or Facebook Messenger to connect with customers directly.

June 2024 Round Up - Ghost flying out of phone - Web Design and SEO Company Limited

Updates from us!

Meet our new junior web dog-veloper! Ori! Claire’s puppy.

Ori has been helping out in the office. Everyone had their lunch thoroughly sniffed (obviously checking it was safe), the door was patrolled throughout the day (checking for intruders), and she tested everyone’s fetch ability.

I’m pleased to report we all passed.

June 2024 Round Up - Ori The Puppy - Web Design and SEO Company Limited

We had a visit from our client (and neighbour) JAH Electrical Services Ltd

Thanks to Jake from JAH Electrical Services Ltd, one of our longstanding clients, for doing the PAT Testing at our offices and keeping Jason company! Job done!

June 2024 Round Up - JAH Van - Web Design and SEO Company Limited

Fire Equipment by Arch Fire Systems

Another client of ours came through! Arch Fire Systems came to complete a fire equipment service on all our fire safety equipment. Here are a couple of photos with our Fire Marshal, Matt, and a job well done!

June 2024 Round Up - Arch Fire Van - Web Design and SEO Company Limited

We’re Hiring!

Pay-Per-Click Executive. The team is growing again! We are looking for a full-time PPC Executive to join our fantastic team in Plympton, Plymouth.

You will manage and optimise PPC client campaigns that generate high-quality paid web traffic, increase conversions (leads and sales), and maximise ROI. For full details and how to apply, visit our page on the PPC Executive role.

No remote applicants/agencies, please.

June 2024 Round Up - We're Hiring Graphic - Web Design and SEO Company Limited

Ready To Take the Next Steps?

Do you need a new website? We’re here to help! Our team is dedicated to providing top-notch Website Design and SEO Services in the UK.

We specialise in creating websites and ensuring they rank high in search engines (like Google) so that more people can find them. We exclusively offer SEO services for sites we have developed.

Feel free to contact us for a free quote or to request a callback at a time that suits you. You can also message us, and we will be happy to assist you with your website and SEO needs. Plus, we offer payment plans for new websites.