In our final ‘Meet the Team’ interview, we catch up with SEO Manager Nicola Miller, to learn more about her role, favourite projects and interests outside of work.
Meet the Team – Nicola Miller
What’s your role at WDSEO?
I’m the SEO Manager, so I’m responsible for setting up and running our client’s SEO campaigns to increase their online visibility, as well as ensuring that every website we create is optimised for search, so it can rank well online. This involves lots of copywriting, research, strategising and creative thinking; it’s a really varied and exciting role!
How long have you worked here?
I’ve been with the company since May 2019.
What would you say your favourite thing about your role is?
The variety of work. I’m lucky enough to work with a wide range of clients from all kinds of industries, there’s so much diversity in our portfolio. One day I can be writing a blog for a beauty brand and the next I can be researching and planning fresh content for a heating engineer’s website! No two days are the same, I love it!
Out of the projects you’ve worked on so far, which one would you say was your favourite?
There have been so many great projects, it’s difficult to narrow it down and pick a favourite! The Duchy Chef website was great to work on, as it was so different from a lot of the sites we’d worked on previously.
What led you to this career?
I was one of those weird students who loved writing papers and researching subjects so by the time I finished my postgraduate studies, I knew I wanted to write for a living. I gave copywriting a whirl on a freelance basis to test the waters and quickly realised it was the career for me!
What’s your favourite part about working for WDSEO?
The team, without a doubt. We all get on really well and have a great rapport.
When you’re not at work, what do you like to do?
I have a very adventurous toddler, so my free time is usually packed with long walks, exploring play parks and running around outside! When I get some time to myself, I love to read – particularly Nordic noir and Southern Gothic literature – and play indie board games. We bought a house last year that’s a bit of a fixer-upper, so there’s a lot of DIY to keep us busy too.
Where’s your favourite place you’ve ever visited and why?
Definitely Berlin. It’s so rich in history and culture, with a really unique vibe. The East Side Gallery, in particular, is one of the most amazing things I’ve ever seen.
If you could emigrate anywhere, where would it be? Or would you stay where you are?
Could I emigrate and take my house with me? If so, I’d choose to move to Norway, because it’s cold, full of beautiful architecture and delicious skoleboller!
What is your biggest pet peeve and why?
People who talk in the cinema, there’s just no need. Just enjoy the film and sit quietly for a couple of hours, save the chatter for afterwards!
What was your favourite TV show when growing up?
I loved ‘Are You Afraid of the Dark?’ when I was a kid and any kind of crime or detective show because I loved trying to solve the mystery before it unfolded on screen.
What or who is your guilty pleasure?
I love watching truly rubbish television for pure escapism. Things like ‘Gossip Girl’, ‘Diagnosis Murder’ and ‘Gilmore Girls’ are a great antidote to reality!
If you could trade places with anyone for a day, who would you choose and why?
Probably one of my cats, if only so I could nap whenever I felt like it!
Ok, now it’s time for some quick-fire questions!
- Favourite time of year? Winter, because it’s cold and I love Christmas.
- Do you prefer to give presents or receive them? I definitely prefer to give presents.
- If you had to do karaoke what would be your go-to song? I sound like an accordion falling down the stairs when I sing, so for the sake of mankind I’d never do karaoke.
- Would you rather be able to teleport anywhere or be able to turn invisible? Teleport!
What is the most important thing you have learned in the last five years?
Becoming a parent has taught me to slow down and enjoy the moment. It’s not in my nature to take things easy, but it’s important to step back a little and take it all in so you don’t miss the little things.
What 3 things are on your bucket list?
- Write a book
- Visit the MoMa in New York
- See the Northern Lights
Lastly, if you could pick four dream dinner party guests, who would you pick and why?
Carson McCullers – She wrote one of my favourite books and I’d love to learn more about what inspired her to write the story.
David Bowie – My all-time favourite musician, though I’d probably be too star-struck to do anything but stare at him in awe!
Winston Zeddemore – Hands down, the best Ghostbuster.
Wes Anderson – I love his films and think he’s a remarkable storyteller. Plus, he’s got an amazing eye for colour and design, so he could help me decide on colour schemes for my house!