SEO for tradesmen that gets you quality jobs
As a leading UK-based company, we provide Local SEO for tradesmen to help you get found on Google & across the web, generate more high-quality leads, & increase your turnover.
This video could not be loaded. Please try again later.
This video could not be loaded. Please try again later.
Looking for Local SEO Services to Get Your Trades Business Found on Google & Across the Web?
For over a decade, our friendly team has been delivering effective Local SEO Services for Trades Businesses and Sole Traders, to help grow your business and get found on Google.
All you have to do to get started is request a free SEO audit or book a call with us. We’ll have a chat with you to understand your priorities, review your website & overall online presence, and offer a free SEO proposal tailored to your trades business, including On-site and Off-site strategies.
We’ve enjoyed a long, productive relationship characterised by consistent, direct communication and prompt, helpful support. [Their] SEO work has been crucial in maintaining our top Google rankings.
Have Questions? Want to Be Sure You Choose the Right Web Design & SEO Agency for Your Trades Business?
We understand that you may have questions or concerns, which is why we have answered some of the most frequent queries our tradie clients have about our Local SEO Services for Tradesmen. Click below to find the answers you need to make an informed decision for your business.
Can You Provide SEO for My Existing Trades Website?
How Long Does SEO for Tradesmen Take to Work?
How Much Does Local SEO for Tradies Cost?
Is SEO a One-Time Thing?
What Will You Do During My Monthly SEO Time?
See What Our Tradie Clients Say
Clients Who Have Grown Their Business with Our SEO for Tradesmen
By choosing our Monthly SEO Services for Tradesmen, these clients have experienced impressive business growth driven by organic, non-paid website traffic.
We have helped them achieve genuine, quantifiable business results – such as ranking higher on Google, attracting more high-quality website visitors, and generating additional leads, enquiries, and sales. Let us help you achieve the same success!
What Tradies Do You Provide SEO Services For?
As part of our Small Business Websites, which are ideal for Tradesmen, we work with all types of tradespeople, offering SEO for Plumbers & Heating Engineers, Bathroom Fitters, Electricians & Electrical Contractors, Landscape Gardeners & Tree Surgeons, Conservatory Designers & Installers, Painters, Decorators, Plasterers & Tilers, Bespoke Furniture Makers, Carpenters & Joiners, Driveway & Patio Companies, Roofers, Builders & Construction Companies… the list goes on!
What Does SEO for Tradesmen Involve?
Over the past decade, we have developed a proven process for our Websites and SEO for Tradesmen. At WDSEO, we believe that a website and SEO go hand in hand, which is why our websites are designed and built with Search Engine Optimisation from the very beginning.
As a white-hat SEO agency, we are committed to achieving real results through diligent effort and ethical practices.
Website
SEO Strategy
- Establishing Tradie Client Goals
- Performing Competitor Research
- Conducting Keyword Research
- Defining a Targeted SEO Strategy
SEO-Optimised Copywriting
- Gathering Trades Business Information
- Creating Keyword-Optimised Copywriting
- Adding Internal & External Linking
- Writing Audience & Goal Driven Copy
SEO-Optimised Images
-
p
We always encourage the use of your own images, as they are unique to your trades business and help build trust. However, high-quality stock images can be used if needed!
- Quality Image Sourcing
- Resizing & Compressing Images
- Geotagging Imagery
- Renaming Images
SEO-Optimised Website
- Using the Copy & Images to Develop a Website That Meets Your Goals
- Generating Leads Through Calls, Emails, Quote Requests, etc.
- Setting Up Google Search Console
- Implementing GA4 (Google Analytics) Data Tracking
Monthly SEO
Setup
- hEstablishing Reporting Systems
-
Implementing SEO & CRO Tracking Systems
We analyse your competitors and work to stay ahead using our comprehensive SEO toolbox for tradesmen. CRO (Conversion Rate Optimisation) involves tracking user navigation on your website and optimising for a better user experience.
- Collating Information for Listings & Directories
Ongoing
Monthly SEO
- A Dedicated Account Manager
-
High-Quality Listings & Directories
During your listings, we optimise all your online profiles, including Google, Bing, Social Media Accounts, and more, to ensure consistency with your website information. This allows you to focus on your trades business!
-
Creating Website Geopages
After completing your listings, the next step is to increase your visibility in targeted locations. We develop an SEO strategy to help you gain exposure in surrounding areas, enabling you to generate leads and compete effectively with other local tradesmen.
- Fresh Website Content – Blogs, Articles, Case Studies, FAQs
- Securing Quality Backlinks
- iRegular Reports/Dashboards
Benefits of Our
Web Design & SEO for Tradesmen
Business
Presence
Enhance your trades business’s overall online presence on Search Engine Results Pages (SERPs).
Brand
Messaging
Convey compelling, accurate details about your services as a tradesman, unique selling points (USPs), and more.
Seamless
Websites
Experience a swift, secure, user-friendly, and easily navigable website that both existing & potential clients will adore.
Target Your
Audience
Increase your visibility and be discovered in key locations that are important to you for reaching a targeted audience.
Customer
Confidence
Encourage more online reviews to help potential customers feel confident and trust your trades business.
Attract Quality
Leads
Attract more relevant visitors to your tradie website for higher-quality leads through emails, calls, and quote requests.
SEO for Tradesmen – FAQs
Your most frequently asked questions about SEO for Tradesmen; answered here.
If you have any additional questions, please visit our Knowledge Hub, where you’ll find more FAQs and Useful Resources, including Pricing Guides, Blogs, Videos, and even an eBook on how to choose the right web design company and SEO agency for your Trades Business.
You can also get in touch with us by calling 01752 291865, completing our contact form, or starting a Live Chat now!
What Is the Difference Between SEO & PPC for Tradesmen?
SEO, or Search Engine Optimisation, involves the work we carry out to achieve high organic rankings for your Small Business Website for Tradesmen in Google’s free search results. PPC, or Pay-Per-Click advertising, such as Google Ads, allows you to pay for your website to rank highly alongside other similar tradie companies that are also paying for visibility. (These will have ‘Sponsored’ next to them.)
Some people might prefer ranking in the organic results through SEO, as these listings are often perceived as being more trustworthy by those searching for trades services, whilst others prefer instant results through Google Ads. Additionally, some tradespeople use these in combination to get the best of both worlds. The choice is yours to make, and is a matter of personal preference!
Will My Trades Website Rank at the Top of Google If I Use Your Local SEO Services for Tradesmen?
No SEO company should ever guarantee a top ranking on Google or specify how quickly this can be achieved. However, at WDSEO, we have a proven track record of helping our tradie clients reach the top spot over the past decade.
The first step is to create a new professionally designed and developed SEO-optimised website. We also recommend setting aside a monthly budget for our Local SEO Services.
If you want to learn more, feel free to check out our blog post: For My SEO Ranking, Can You Guarantee That My Website Will Get to the Top Page of Google?
Do You Offer SEO Services to Trades Companies Outside of Plymouth?
Yes, we provide our SEO services across the UK, so whether you’re in Plymouth, Glasgow, Birmingham, Belfast, Swindon, – or any other town or city in the UK – we can help your trades business improve its ranking on Google for your services.
Are My Local Competitors Also Your SEO Clients?
At WDSEO, we prioritise complete transparency. While we may work with multiple local businesses in the same trade, we treat all clients equally and are committed to helping each one achieve top Google rankings.
Why Are My Local Competitors Ranked Higher Than Me?
Several factors influence your SEO rankings. The age of your domain plays a significant role in establishing authority; newer domains typically take longer to yield results. Additionally, Google assesses your website’s Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT), which can impact your position over time (however, this does not directly affect your rankings).
Furthermore, our tradie clients have varying budgets for our Local SEO Services, with some allocating one day per month while others opt for two or even three; more frequent updates and fresh content can lead to improved rankings. Your overall online presence, including social media engagement and positive reviews, also contributes to your search engine rankings.
For more information, please see our blog post: Are My Local Competitors Also Your SEO Clients?
Check out our knowledge hub
In our knowledge hub, we've compiled everything you need to buy with confidence—guides on website types, providers (freelancers vs. companies, onshore vs. remote), pricing, financing, web design, SEO, social media, branding, PPC, and practical tips.
You can also check our FAQs for answers about our own products and services.
Blogs & articles
Check out our selection of original Blogs & Articles about choosing the right digital marketing partner for your business, and topics like web design, SEO, Graphic Design, Social Media, Pricing ...
Video library
Deciding on a Digital Marketing Agency can be a difficult decision. Check out our video library for unbiased videos that will help you get things right first time. Videos include: "DIY vs Professional Web Designers".
FAQs
On our FAQs (Frequently Asked Questions) page, you will find the answers to the questions our team get asked most often about our own products & services, such as Website Design and SEO (Search Engine Optimisation).
Why Do Tradesmen Need Local SEO?
Nowadays, most people search for new services and products online, primarily using Google. They often verify their findings by looking at Online Reviews of the websites they discover and like, before making a final purchasing decision. This is particularly true for trades services.
To grow your business and win new customer jobs, it’s crucial for your trades website to be on the first page of Google’s Organic (free) rankings, and ideally at the top of the “3 Pack”, which features three listings directly below the Google Map. Essentially, the businesses that rank highest on the first page of search engines and have lots of positive Online Reviews are the ones most likely to be contacted by potential customers.
Search Engine Optimisation (SEO) is the most effective strategy (the only way!) for achieving a high ranking on Google without incurring hefty costs associated with Google Ads. If you would like to learn more about SEO, feel free to read our blog: What is SEO?
What Is On-site SEO for Tradesmen?
At WDSEO, our approach to on-site SEO begins during the initial design phase of your tradie website. This ensures that SEO best practices are built in, right from the very start.
Website
Design
Once we understand your business growth priorities, we will design and build your Tradesman Website. We focus on creating the right pages, an effective website structure, and clear Calls to Action, all of which will help generate more high-quality leads.
On-site SEO
for Trades
We utilise all of the information you have provided to write and SEO-optimise the copy for your trades website. Additionally, we optimise images, videos, and page names to ensure that your site performs well in Google search results.
User
Experience
We prioritise making your website easy to use across all device types, including smartphones, tablets, and computers, and add well-placed, relevant Calls to Action, such as Click-to-Call buttons, Contact Forms, and Request a Quote options.
Site Speed &
Security
Our Web Developers ensure your trades website is secure and safe for users. We also make sure it loads quickly and runs smoothly, providing a positive user experience, so that visitors are not frustrated by waiting.
What Is Off-site SEO for Tradesmen?
Off-site SEO focuses on enhancing your trades business’s digital presence right across the web and is all about promoting your website to potential customers. To achieve this, Off-site SEO for Tradesmen involves:
Listings &
Citations
Over the past decade, we have built up and regularly updated the WDSEO list of around 100 high Google “PageRank” Listings, Directories, and Citations websites. We manually ensure that your business information is accurately represented across these platforms. This includes maintaining consistent and comprehensive information everywhere your company is found online, particularly your NAP (Name, Address, and Phone Number).
High-Quality
Backlinks
It’s also important to source and implement quality backlinks to your website. A backlink is a link from a high-quality, credible website, back to your own. This type of link signals to Google about the quality and trustworthiness of your website. Some SEO agencies buy backlinks, but this can be risky. It’s better to focus on natural link-building practices.
Social Media
Marketing
Selecting and consistently posting on the most relevant social media channels for your business is critical. This involves targeting the platforms where your ideal customers are most active, often Instagram and Facebook for Business. Using the right social media platforms will promote your business and foster customer loyalty.
Online
Reviews
Getting positive Online Reviews from your customers is one of the most important aspects of Off-site SEO for trades businesses. Prospects will almost always check these before deciding which one to choose. We can advise you on getting more Online Reviews to boost your credibility and attract clients.
Ready to Grow Your Business with Local SEO for Tradesmen?
Get Your SEO-Optimised Trades Website Today.
Contact us today
If you still have questions or want to get in touch for any reason, we would love to hear from you. Please do not hesitate to reach out to us using your preferred method below, or if you wish to chat now, see if our Live Chat is online...
Message the team
Use our contact form to email the team and someone will get back to you as soon as possible.
Opening hours
Monday - Friday
9am - 5:30pm
Visit us
Unit 5 Reynolds Park
8 Bell Close
Plympton, Plymouth
Devon
PL7 4FE