What Impacts the Time It Takes for Trades Websites to Rank on Google?
So, how long does it take to rank a tradesmen website on Google and the other search engines like Bing and Yahoo? This is a great question, and one which we’re afraid doesn’t have a simple answer. There are many variables that impact Google rankings, including local competition, the domain, website quality, and overall online presence – including reviews, listings and directories, quality backlinks and social media. The time and effort you invest in SEO also has an impact on how long it takes for your website to rank.
Local Competition
For trades businesses, as well as other local businesses, competition is a key factor. The number of local businesses with quality websites, offering similar services in the area you are targeting, will affect the time it takes to rank your website. So, getting started with SEO as soon as possible is key.
The Domain Itself
When it comes to ranking on Google, we can’t stress the importance of the domain name for local trades businesses enough. Ideally, the domain should include the service and the primary location (for example, plumberenfield.co.uk or similar, if available). The length of time a domain has been registered and in use, as well as the quality of the website it is used on, also play a role. Additionally, it is good practice to avoid hyphens and similar characters in the domain name.
Website Quality
The quality of a tradesman website, including the content, structure, SEO optimisation, use of relevant keywords, images, and video, load speed, security, responsiveness, and mobile-friendliness, as well as regular updates with fresh content, all affect the time it takes for the website to rank. This includes blogs, articles, case studies, images, testimonials, and ensuring there are no broken links or website errors, and that the website is accessible on all devices, including phones, tablets, laptops, and desktop computers.
To rank in a number of locations around your main location, well-written, unique Geopages can work really well. For example, your website may be optimised for Plymouth, but you also want to target other areas close by, such as Plympton, Plymstock, Ivybridge, etc., so Geopages for each area can help you rank more quickly in these areas.
Overall Online Presence
The overall online presence of the trades website also impacts how long it takes to rank. This includes high-quality listings and directories, reviews on platforms, such as Google, Facebook, Trustpilot, Checkatrade, and Trusted Trader, in addition to business social media presence on platforms like Facebook and Instagram. Additionally, backlinks to the tradesman website from other relevant, high-quality websites play a significant role, as they are considered as a vote for the website by Google.
When Will My New Tradesman Website Rank on Google?
So, as you can see, there are many strategies that can help improve your tradesman website’s ranking on Google. We generally advise allowing at least 6 months as a ballpark before you expect to start seeing results. However, this may be quicker for some keywords and locations, or may take longer, depending on the factors mentioned above.
Additionally, when it comes to SEO rankings, no reputable SEO company can guarantee that your website will reach the first page of Google. If you would like to learn more, please read our blog post: “For My SEO Ranking, Can You Guarantee That My Website Will Get to the Top Page of Google?”.
Having a professionally designed and SEO-optimised Website, along with professional Local SEO Services, relevant Business Social Media, Online Reviews, and quality Backlinks, will give you the best possible opportunity to rank on Google (and other search engines, like Bing and Yahoo).
Sometimes, it can be beneficial to dedicate more time to SEO in the first few months after launching your new tradesman website to give it a significant boost. Plus, some companies may choose to invest in PPC, such as Google Ads and/or Meta Ads, alongside SEO during the initial stages, while the SEO is starting to kick in. Conversely, other companies permanently run Google Ads and SEO side-by-side to maximise their website’s presence in search engine rankings.
Need an SEO-Optimised Website for Your Trades Business?
At the Web Design and SEO Company, we specialise in providing fully SEO-optimised Tradesman Websites. Whether you are a plumber, heating engineer, electrician, tree surgeon, landscape gardener, builder, carpenter, locksmith, decorator, or work with renewables, conservatories, windows, etc., we can help to get your website to rank on Google, allowing your business to grow.
Contact Us
If you would like to purchase one of our SEO-optimised Websites, head to our Online Shop to get an instant price for a Small Business Website, which is perfectly suited for Tradesmen. Alternatively, if you have unique functionality and/or styling requirements, Book a Call with us for a Shopify Website or Bespoke Website Design. Additionally, if you are interested in our SEO Services, simply Book a Call with us or request a Free SEO Audit.
Should you have any questions, please feel free to explore our Knowledge Hub, where you’ll find FAQs and useful resources, such as Blogs, Videos, and even an eBook on choosing the right website design company and SEO agency for your Trades Business.
You can also reach us by calling 01752 291865, completing our contact form, or starting a Live Chat now!
