What Will You Do During My SEO Time?
During your Monthly SEO time, we will dedicate one day per month (or more, if you’ve budgeted for this) to getting and keeping your website ranking high on Google.
SEO consists of three key components:
- Technical SEO;
- On-site Content-based SEO;
- Off-site SEO.
(Feel free to check out our guide on What is SEO? If you are interested in learning more!)
Once we have built your new website, we appreciate that you may want to know how we will be utilising your monthly SEO time, so we’ve broken it down for you.
We follow a standard SEO process for all of our website clients in the initial stages – this is then tailored according to each client’s priorities – once all of the essential SEO tasks have been completed.
(Please note: If we are providing SEO for your existing website, we will start with a complete SEO audit and make recommendations to your web company regarding the best plan of action.)
The steps are as follows:
Firstly, we carry out a number of Technical SEO Tasks. Once these are completed, our team moves on to a phase of “Off-site” SEO work, and once this is finished, we return to your website to focus on adding relevant fresh content.
Technical SEO
Technical SEO is as it sounds – it’s a bit technical! It involves the behind-the-scenes elements of your website that aren’t visible but play a crucial role in helping search engines crawl and index your site effectively. This process ensures that your website can be found on search results pages and facilitates tracking your website’s data.
Schema Markup
To complement the SEO work we have already completed on the website, we implement schema markup on all pages, posts, and products. This helps Google identify the type of page etc, allowing it to serve content to users more effectively. The more detailed the schema we provide, the easier it is for Google and other search engines to understand the content and display it appropriately.
For example, product schema signals to Google that the page is dedicated to a product, enabling it to appear in the product listings on Google.
Google Tag Manager
We set up and add tracking, such as Google Tag Manager, to our SEO clients’ websites to enhance the detail of our monthly SEO reports (more on those later!). This allows us to track things like the number of contact form submissions, or telephone “clicks to call” on each website every month. We use this information to monitor progress and identify improvements aimed at increasing the website’s conversion rate.
Microsoft Clarity
Additionally, we integrate Microsoft Clarity into SEO clients’ websites, for when we carry out Conversion Rate Optimisation (CRO). By tracking user behaviour on the site, we gather the necessary data to identify what changes need to be made to enhance the conversion rate (more calls, quote requests, leads, etc.), effectively converting users into customers or clients.
Off-site SEO – Online Listings & Citations
Once the technical aspects of SEO are completed on the website, we progress to “Off-site” SEO work.
Off-site SEO focuses on enhancing your business’s digital presence across the web. This means ensuring that your company or organisation is listed with accurate information and images on Google high ‘PageRank’ listings and directories, such as Yell. It is essential that your information is consistent and comprehensive wherever your business appears online, particularly your NAP (Name, Address, and Phone Number).
Over the years, we have developed and continuously update our own list high Google ‘PageRank’ listings and citation websites. To ensure quality, we manually ensure that your business is accurately represented across these platforms.
On-site SEO
After completing your listings, we will focus on your website’s content. This may include writing a blog post that emphasises your target keywords, creating an Areas You Serve page with Geopages to optimise your website for various locations where you are willing to work, editing and SEO-optimising case studies from recent projects, adding an FAQs page to further inform your clients, or publishing news and events updates about your company.
Once written, the above will need uploading, including SEO-optimising and geotagging images, adding page schema, and testing to ensure the layout works on all device types and browsers, content is spot-on, and all links work correctly.
Search Engines value fresh and consistent content, so regularly updating your website will enhance your SEO. We will also add an update to your Google Business Profile twice a month, incorporating your keywords, which will help to further boost your SEO rankings.
What Will You Include in My Monthly SEO Reports?
In your Monthly SEO Reports, we will provide an outline of actions taken and planned, as well as progress made, highlighting key metrics and insights, such as website visitors, user engagement, conversions, and keyword rankings.
We’ll also report on how many impressions, website clicks, phone calls (and direction requests where relevant) are received by your Google Business Profile. Additionally, we’ll track the number of sessions your website received from direct visits, organic searches, referrals, or organic social traffic, identify your top pages by views, and evaluate how well your top keywords rank on Google, Google Local, and Google Mobile.
Based on how well your website is performing, we can identify which keywords need improvement and actively adjust our Monthly SEO efforts to help boost your rankings where necessary.
What Can I Do to Help My SEO?
SEO doesn’t stop with us on your website. Off-site SEO involves more than just listings. We encourage you to regularly post on relevant social media platforms, such as Facebook or Instagram, and engage with your potential customers. (Don’t forget to include your keywords!)
Having lots of positive reviews, especially on Google, is essential for boosting your SEO rankings, so why not ask your customers to write a review? Once they have left a review, make sure to reply, including the type of service you provided and where. Even if it’s a bad review, explaining the situation will not only help build trust with potential clients, but search engines also appreciate when you take the time to reply.
Want an SEO-Optimised Website?
At the Web Design and SEO Company, we are dedicated to creating fully SEO-optimised websites and providing SEO Services tailored for Independent and Small to Medium-Sized Businesses, in addition to Trades Businesses and Shopify sites.
Regardless of your industry – be it trades, eCommerce, automotive, manufacturing, engineering, hospitality, tourism, healthcare, education, retail, pet services, or beyond – we can boost your business’s visibility in search engines, driving more traffic and success your way.
Contact Us
If you are interested in our SEO Services, simply Book a Call with us or request a Free SEO Audit. Additionally, if you would like to purchase one of our SEO-optimised Websites, head to our Online Shop to get an instant price for a Small Business Website. Alternatively, if you have unique functionality and/or styling requirements, Book a Call with us for a Shopify Website or Bespoke Website Design.
Should you have any questions, please feel free to explore our Knowledge Hub, where you’ll find FAQs and useful resources, such as Blogs, Videos, and even eBooks on choosing the right website design company and SEO agency for your Trades or Small Business.
You can also reach us by calling 01752 291865, completing our contact form, or starting a Live Chat now!
