Welcome to this month’s Web Wisdom Wednesday! We’ve gathered all our latest insights, news, and highlights from the past month into one convenient blog post, so you don’t miss a beat.
This edition is packed with valuable information, from tackling recruitment challenges for trades and small businesses to showcasing our award-winning work. We’re thrilled to announce that we’ve been awarded Three Best Rated for the seventh consecutive year – a testament to our commitment to excellence!
We go into our gallery to see examples of the outstanding websites our professional developers and graphic designers create. Plus, we’ve got a series of insightful videos for you: learn all about what’s included in our Tradesman Website Package, discover how your website can help with cash flow, and get answers to your questions about website ranking times and tradesman website costs.
Don’t forget to check out our review showcase, where we share the fantastic feedback we’ve received from our satisfied clients. Finally, get the latest on our team’s activities in our WDSEO Catch-up, including our support for St. Luke’s Hospice.
Let’s dive in!
Trades & Small Business Recruitment
How Your Digital Marketing Company Can Help
Recruitment may seem like a strange topic for me to address, but it’s a well-known fact that a key challenge facing trades & other small businesses is getting & keeping quality employees.
So, what can your digital marketing company do to help?
1) Build a Strong “Employer Brand” Online:
Create a “Careers” or “Join / Meet Our Team” section on your website. This is more than just listing vacancies. It should show what it’s really like to work for you!
- Showcase your company culture with photos, videos, & employee testimonials.
- Highlight benefits, & career progression paths, and training opportunities.
- Use professional visuals to project a modern and diverse workplace.
2) Manage Targeted Recruitment Campaigns:
- Use social media advertising (Facebook, Instagram, LinkedIn etc) and maybe even Google Ads to reach potential candidates and their friends & family.
- A good agency can also advise on and integrate industry-specific & generic job boards (e.g. Indeed) into your overall digital strategy. Some may even manage the postings for you.
3) Organic Search Visibility (SEO for Recruitment):
- Optimise your job postings with relevant keywords (e.g. “Level 3 Electrician apprenticeship” or “Hairdressing Professional Apprentice”).
- Create career blog content for your website like “Why a Career in Plumbing / Hairdressing is Rewarding” to attract passive candidates.
- Use Local SEO to ensure your business appears in local job searches, including adding Google Business Profile updates about your vacancies.
4) Social Media Management & Engagement:
- Regularly post engaging content on LinkedIn, Facebook, and even TikTok if you need to attract a younger audience.
- Showcase your company culture through team highlights, projects, training sessions & events.
- Feature employee spotlights with interviews or videos sharing their experiences & growth at your company.
Your digital marketing company can help you not only attract new clients but also build a strong employer brand locally & recruit good people.
Three Best Rated for Seven Years
Since 2015, we’ve been passionately helping businesses in Plymouth and beyond boost their online presence, and what an incredible journey it’s been! That’s why we’re highlighting the fact that we’ve been awarded Three Best Rated for the seventh consecutive year!
Our 10/10 ratings across the board and our consistent recognition by ThreeBest Rated fuels our commitment to delivering top-notch Web Design, SEO, and Paid Ads.
Want to learn more about how we can help your business thrive online? Explore our Three Best Rated profile – there’s a fantastic deal waiting for you.
Ready to take your online presence to the next level? Whether you’re looking to boost your search rankings, create a stunning new website, or launch effective paid ad campaigns, we’re here to help!
Our Gallery
Our professional web developers create outstanding websites, and our graphic designers create designs and logos that really make your business stand out! Check out our gallery.
If you order our Specialist Small Business Website online before 30 June, 2025, you can benefit from our expert skills and receive top-notch graphic design services. Additionally, you will get a FREE professional business card and letterhead design with your new Trades Website order! (This is a limited time offer). Are you ready to improve your business with a professional online presence and new stationery? Here’s what you’ll receive:
- Expertly designed double-sided business cards (a fantastic tool for collecting reviews!)
- Matching letterhead design optimised for both print and digital use (ideal for quotes, invoices, and more!)
Get your FREE Professional Business Card and Letterhead Design when you order your new Trades Website Today! *Offer valid until 30 June 2025 and is subject to change or withdrawal at any time.
What’s Included with the Small Business Website
In this video, we introduce you to our comprehensive Small Business Website, created especially for tradespeople and small to medium-sized businesses across the UK.
The video will show you how our tailored solutions can improve your online presence, attract high-quality enquiries, and promote your key services in your target locations. We’ll walk you through the unique features of our services, including professional logo design, if required, SEO efforts, fast loading speeds, and more.
Whether you’re looking for a distinctive online identity or seamless social media integration, this website has it all. Watch the video and see how you can take your trades or small business to the next level and reach your business goals!
Watch the video and read our full blog ‘What’s Included with the Small Business Website?’’
Struggling with Cash Flow? Your Website Can Help!
As a fellow business owner, I totally get it. The cash flow struggle is real! Rising costs, slower payments, & longer decision times on new deals make effective cash management really tough.
Pay-Monthly Website Services are designed to significantly improve your cash flow.
Here’s how:
Lower Upfront Costs
Instead of a big initial payment, pay-monthly models spread the cost. This eliminates a major upfront financial hurdle, freeing capital for tools, marketing, or staffing.
Predictable Monthly Expenses
With a fixed, consistent fee, budgeting is easier. You’ll know exact monthly website costs, preventing surprises and improving financial forecasting.
Included Services & Ongoing Support
Many packages bundle hosting, security, & maintenance. So, no more sporadic bills, & ongoing support keeps your site fresh without extra costs or your time.
Flexibility & Scalability
As your business grows & evolves, you can add new pages & functionality without a large one-off cost. Your website can evolve with your business without hitting your cash flow.
Focus on Your Core Business
Outsourcing website design frees valuable time & resources. This lets you focus on generating revenue and managing operations, not your website.
Improved Online Presence & Lead Generation
A professional, frequently updated website boosts visibility & attracts customers. Increased leads mean more consistent income, further bolstering cash flow.
Before you engage a web company:
- Do careful research – check out reviews, awards, previous work, results
- Be sure you are comparing apples with apples in terms of what is included
- Ensure the website is scalable
- Make sure you can actually speak to the people at the company & that they’re nice!
Pay-monthly websites can turn a potentially large, unpredictable expense into a manageable, predictable operating cost – a key aspect of effective cash flow management for small businesses and tradesmen.
Check out our website for more info on our own Pay-Monthly Trades & Small Business Websites.
How Long Does It Take to Rank a Website for Tradesmen?
In our video, we explore the time it takes for tradesmen to rank their websites on popular search engines like Google. We’ll guide you through the key factors influencing website ranking speed. Whether you’re in a highly competitive market or a niche area, we’ll offer insights into what you can expect and how long it might take to see results. Plus, we emphasise the importance of a long-term strategy for sustainable online growth.
Watch the video and read our full blog on ‘How Long Does It Take to Rank a Website for Tradesmen?‘
What Will My Tradesman Website Cost?
This video guides you through understanding the costs associated with setting up a tradesman website. We acknowledge that every client’s needs and budgets vary based on their business stage, from sole trader startups to established companies looking to grow and expand. Our Trade Website Package is designed to be fully customisable and scalable to fit your specific requirements at any business phase. You’ll learn how easy it is to discover exact pricing through our Online Shop and set up the website that perfectly suits your needs. With prices starting from £109 + VAT per month and no setup fees, this video is perfect for anyone wanting to improve their online presence. Watch the video or dive deeper in our blog ‘What Will My Tradesman Website Cost?‘.
Curious about how much it costs to create a website for a trades business?
Check out this video! It covers the key challenges of setting up a website for your trade work and explains the various costs you might face. You’ll learn about the expenses involved right from the beginning, like buying a website domain name, hosting your site, and making sure it appears in search results. Find out how having a professional website can boost your business’s image, help you gain your customer’s trust, and make it easier for people to find you online. Whether you’re just starting out or you’ve been in the business for a while, understanding these factors will help you make better decisions about investing online.
You can watch the video or read the blog for a full breakdown of everything that is involved on our website.
Review Showcase
We’re Beaming with Pride Over Our Google Reviews!
We’re incredibly proud of the feedback we receive on Google, and it means the world to us to know our clients are thrilled with their new websites and SEO results! We pour our hearts into every project, and seeing your success is our greatest reward.
Take a look at some examples of what some of our amazing clients have to say:
“The website is exactly what we wanted and the booking system is very user friendly which has been applauded by our customers. I can’t recommend this company enough! A special mention to Paul who I thoroughly enjoyed working with on my visits. Thank you so much for representing our company as we imagined! The website is far better than I expected! Highly recommend.”
– Helen – Pugs and Pals Day Care Centre
“Outstanding SEO & Website Design Services! …Their SEO expertise has significantly improved my website’s rankings, driving more organic traffic than ever before. Their custom-built website is visually stunning, user-friendly and optimised for conversions… If you need an SEO and web design company that truly delivers, look no further than Web Design & SEO Company Limited. I’m beyond thrilled with their services and will continue to work with them in the future. Highly recommended ”
– Clint – Movers not Shakers of London Ltd
A huge thank you to all our clients for your trust and wonderful words. We’re committed to continuing to deliver outstanding web design and SEO services that help your businesses thrive!
Whether you’re looking to boost your search rankings, create a stunning new website, or launch effective paid ad campaigns, we’re here to help!
WDSEO Catch-up
Keeping Our Team Safe: A Shout-Out to JAH Electrical Services!
A huge thank you to JAH Electrical Services Ltd for recently completing our five-year electrical safety inspection and testing. As long-standing clients, we consistently rely on their professionalism, expertise, and unwavering commitment to safety. Knowing our electrical systems are in top condition provides peace of mind and ensures a secure working environment for our entire team. Their thoroughness and efficiency, combined with our team’s hybrid work arrangements, meant minimal disruption to our workday. We truly appreciate their continued excellent service and look forward to another five years of electrical safety!
Stepping Up for St. Luke’s Hospice: The Midnight Walk Approaches!
The Midnight Walk for St. Luke’s Hospice is just around the corner on Friday, July 11th, and we couldn’t be more excited! Reflecting on last year’s adventure with the WDSEO team, we’re ready to lace up our walking shoes again and show our support for this incredible charity—even a little rain couldn’t dampen our spirits last time! We’re really looking forward to another excellent event and the opportunity to contribute to such a worthy cause. Any donations for St. Luke’s Hospice are greatly appreciated!
Get in Touch
If you would like to purchase one of our SEO-optimised Websites, head to our Online Shop to get an instant price for a Small Business Website. Alternatively, if you have unique functionality and/or styling requirements, Book a Call with us for a Shopify Website or Bespoke Website Design. Additionally, if you are interested in our SEO Services, simply Book a Call with us or request a Free SEO Audit.
Should you have any questions, please feel free to explore our Knowledge Hub, where you’ll find FAQs and useful resources, such as Blogs, Videos, and even eBooks on choosing the right website design company and SEO agency for your Trades or Small Business.
You can also reach us by calling 01752 291865, completing our contact form, or starting a Live Chat now!
